“Decoding Disruption” can be rightly described as the digital bible that will create the digital leaders of tomorrow. The 320-page exclusive book is launched to a backer-only community for new and experienced digital leaders, as Naully Nicolas, a passionate digital economy advocate shares his wealth of experience and knowledge with as many people as possible, especially business executives interested in the digital transformation.
“But it was my wish also in this to avoid everything common, everything that is plain of itself, that has been said a hundred times, and is generally accepted; for my ambition was to write a book that would not be forgotten in two or three years, and which anyone interested in the subject would at all events take up more than once,” said Carl Von Clausewitz, 1818.
“Decoding Disruption” can be likened to what is obtainable at military academies such as Westpoint or Sandhurst, but this time, authored for digital leaders of tomorrow. Digital technologies like cloud computing, mobile apps, the internet of things, and artificial intelligence are reshaping the way businesses operate and interact with their customers. Unfortunately, only a few businesses have leveraged technological advancements to grow their brand. This is where “Decoding Disruption” is looking to be helpful by offering an important roadmap for digital performance retooling organizations.
Naully Nicolas aims to help business executives design a digital architecture, a critical success factor in today’s business environment. Written in 4 captivating parts, the book contains rich and illuminating business case studies at the forefront of digital transformation, offering readers practicable and tested tips and principles that will help them to take full advantage of the unlimited opportunities that the digital age offers.
The book also has a chapter on the current COVID-19 pandemic and how to prepare for any such reoccurrence. The turmoil is an extraordinary one in modern history, resulting in a major unwelcome shock on the planet. The global economy is currently struggling with maintaining stability of the industry in the middle of a lockdown, social isolation, and other effects of the crisis. While some organizations have seemingly prepared for something of this nature, a majority of others never expected something of this magnitude. Overall, the world seems to have succumbed to the situation and waiting to overcome it. Naully has therefore provided a guide on surviving the next pandemic in his new masterpiece.
“Decoding Disruption” is currently available on Kickstarter and the paperback and digital formats will be shipped to backers in late 2020.
About Naully Nicolas
Naully Nicolas is a keynote speaker, educator, business consultant, and author who has combined his passions of travel, marketing, and communications strategic marketing to work as a consultant and speaker. He is fascinated by developments, such as Blockchain, Artificial Intelligence, the Internet of Things, 3D printing, robots, and even the ‘softer’ aspects, such as ‘21st-century skills’.
Naully loves to spend his time researching analyzing, and providing the world’s best and brightest companies with insights as to how digital transformation, disruption, innovation, and the experience economy are impacting the travel industry. He is the host of the “Travelcast” podcast, interviewing experts from across the travel, tourism, and hospitality industry together for a regular dose of chat about the digital travel economy, technology.