Digestive Health Products Market Scenario
Digestive Health Products Market has registered immense growth in the recent decade, a trend that is expected to be continued over the coming years as awareness about gut health increases. Consumers who are increasingly gaining more awareness about gut health are seeking to learn and consume foods and beverages that support digestive health. As a result, the Digestive Health Products Market is expected to witness a substantial growth rate over the coming years with a huge number of products with digestive benefits being launched across the globe.
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Digestive health products are essentially supplementing that help in better gut functioning. Digestive health products help in alleviating digestive disorders like decrease malabsorption, bacterial overgrowth, decreased food intake etc. Digestive health issues in the expanding geriatric population is also adding impetus to digestive health products market. An overall shift in consumer preference for a healthier lifestyle where consumables are under greater scrutiny for what they do to promote health has created greater opportunity for digestive health products market.
Consumers are also choosing foods based on natural means of improving digestive health, including easing inflammatory bowel conditions and balancing friendly bacteria. Therefore, sports, energy and vegetable drinks as well as snacks, juices and yogurt are being developed to incorporate vitamins, amino acids, fiber, antioxidants, prebiotics and probiotics. Rather than ingredients developed in a lab, consumes are looking for products that consist of functional ingredients, thus creating added scope for digestive health products market.
Digestive health product manufacturers are also trying to induce an element of interest to attract more consumers and expand market share. Due to the globalization, more ethnic foods are finding their way to the west where products like turmeric, goji berries, kombucha, kimchi etc. are fast becoming popular the world over. As digestive health products seemingly proliferate, collaborations are being made different entities to further boost growth of such products.
For instance, Carbiotrix, a Swedish gut health analysis organization and Food Marble, an Irish digestive health tracking firm have collaborated in conducting a study to understand the correlation between gut microbiome data and digestive health data. Apparently, the study is aimed at improving the tracking capability of Food Marble’s digestive health tracker. Increased awareness about gut health is expected to in turn boost revenue returns for digestive health products market.
Key Players
Some of the prominent players in the Digestive Health Products Market include Danisco A/S (Denmark), Danone S.A. (France), Nestle S.A. (Switzerland), Yakult Honsha Co. Ltd. (Japan), Arla Foods Inc. (Denmark), BioGaia AB (Sweden), Lallemand (Canada), Chr. Hansen Holding (Denmark), Cargill Incorporated (U.S.), Abbott Laboratories (U.S.)
Industry News
Evidence that digestive health product market is making major headway can be cited through the plethora of products launched every year throughout the world. For instance, in October 2019, Rebbl, the functional drinks producer launched a line of prebiotic tonics that low in sugar and contain 6g of prebiotic fiber. The line is being touted to be filling a void in the digestive health drinks market.
Regional Analysis
North America Digestive Health Products Market is expected to register expansive growth over the coming years as education about gut health and how it affects overall health gains traction. Consumers in the region are being mindful about consumption habits, how food can not only affect physical health but also emotional and mental health. Greater interest in exotic food ingredients with prebiotic and probiotic qualities has added impetus to Digestive Health Products Market revenue in the region.
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Recovering economic trends coupled with rising health consciousness will drive Digestive Health Products Market growth in Europe. The region is expected to be the second largest market in the world for gut health products over the coming years. Easy availability of digestive health supplements across the region is expected to help the market to grow in the region.
Asia Pacific Digestive Health Products Market will also witness a surge as consumer inclination towards dietary supplements encouraging gut health is increasing. Increasing disposable income is also boosting the consumption of better-quality foods and supplements.
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