Database Management Platform Market Scenario:
The global database management platform market 2020 reported a substantial jump in the recent study, as the surge in online usage boost the market, confirms Market Research Future study. The study also encloses that the market is going to be valued higher than the previous time at a CAGR of 15%, which is now expected to cross the figure during its course of growth, which is from 2017-2023.
The prominent factor that is leading the global database management platform market is mainly directed towards assistance that it provides end-users to analyze the data and match with the consumer’s requirements through various devices. Such a factor is considered to be an essential one boosting the database management platform market share to a great extent.
At the same time, the DMP plays a vital role in managing a massive amount of data that is generated from various sources, and this is yet another factor boosting the market’s growth considerably. Its ability to collect and organizing user data and making it available on other platforms such as DSPs, SSPs, and ad exchanges for which it can be used for targeted advertising, content customization is what makes it accessible in the information and communication industry.
In fact, Database Management Platform Marketis also creating lucrative chances for the market players to invest as it has the capability of collecting unstructured audience data from various sources such as web analytic tools, mobile web, desktop, mobile app, the point of sale, social, CRM, online video, offline and TV. All these are making the market to score well and thus gives database management platform market size a push to expand double-digit in the forecast period. Also, this results in the data sources segment to occupy a significant share in the Database management platform as well as the market for the future.
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Market Key Players:
The bulging top players in the global database management platform market are listed as KBM Group LLC (U.S.), Oracle Corporation (U.S.), Salesforce Inc.(U.S.), Rocket Fuel, Inc. (U.S.), Turn Inc. (U.S.), Lotame Solutions Inc. (U.S.), SAS Institute (U.S.), Neustar, Inc. (U.S.), Informatica (U.S.), Cloudera Inc., SAP SE (Germany), V12 Data among others.
Segmentation of Market Database Management Platform:
The market of database management platform’s segmental analysis has been done on the parameters of data type, data source, and end-user.
- The data type segment includes first-party data, second-party data, and third party data. Among which, the first-party data is considered to be the most valuable as it is collected from people who have a direct relationship with the brand or potential customers. Therefore, among these types, first-party data type occupies a significant share of the market due to the high quality that is driven directly from consumers.
- The data source segment includes POS Data, Social Network, Web Analytics Tools, Mobile Apps, CRM Data, Mobile Web, and more.
- By end-user segment includes ad agencies, marketers, and publishers.
The regional outlook of the database management platform market is further studied for the main regions such as Asia Pacific, North America, Europe and the Rest of the World.
As per the study, it has been observed that North America is ready to account for the largest share of the market. The foremost growth in the database management platform market in the North America region is mainly attributed to the rise in the online customer and internet usage. As growth in technological advancements is expanding, the rise of connected devices increases the usage of data sharing among different platforms.
Asia Pacific region is estimated to breed at the firmest rate during the forecast period due to the occurrence of major IT players that generate hefty volumes of data as well as the presence of small and medium-sized enterprises that offers database management services.
Table of Content:
1.1 Market Growth Factors
1.1.1 Growing Demand for Content Personalization
1.1.2 Increasing Popularity of Artificial Intelligence
1.1.3 Multichannel Integration
1.2.1 Regulatory Restrictions
1.2.2 Technical Complexities
1.3 Market Opportunities
1.3.1 Digital Advertising
List of Table:
Table 1 Global Database Management Platform Market by Database Type, 2017-2023(Usd Million)
Table 2 Global Database Management Platform Market, by Database Sources, 2017-2023 (Usd Million)
Table 3 Global Database Management Platform Market, by End User, 2017-2023(Usd Million)
List of Figures:
Figure 1 Global Database Management Platform Market: Drivers Challenges & Opportuinities
Figure 2 Global Database Management Platform Market: Porter’s Five Forces Analysis
Figure 3 Global Database Management Platform Market by Database Type, 2017-2023 (Usd Million)
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