Database Management Platform Market Scenario:
The global market for database management platform (DMP) can achieve a growth rate of close to 15% from 2017 to 2023, which is considered as the forecast period in the latest report furnished by Market Research Future (MRFR).
The booming digital marketing industry has an elaborate effect on the developments taking place in the database management platform market. With the expansion of DMPs, there has been a surge in the use of online campaigns for converting leads to prospects and also providing customized preferences. This is expected to boost the demand for the market in the coming years.
The reverberating growth observed in the advertising industry is predicted to have a profound influence on the market size for Database Management Platform Marketduring the review period. The market can attract considerable investments in the next couple of years. To illustrate, Portworx Inc., a leading software vendor with expertise in data-management platform as well as cloud-native storage, has managed to raise nearly USD 27 Mn funding.
Surging applications of Artificial Intelligence (AI) in the database management platform market has been recognized as a source of growth opportunities for the industry players. On the downside, rigid regulatory restrictions could negatively impact the growth rate of the database management platform market in the years to come.
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The top companies in the worldwide market for database management platform include V12 Data, Rocket Fuel, Inc. (U.S.), Informatica (U.S.), SAS Institute (U.S.), Oracle Corporation (U.S.), Neustar, Inc. (U.S.), KBM Group LLC (U.S.), Cloudera Inc., SAP SE (Germany), Salesforce Inc.(U.S.), Lotame Solutions Inc. (U.S.), Turn Inc. (U.S.), to mention a few.
Database Management PlatformMarket Segmentation:
The global market for database management platform has been extensively studied in the MRFR report, considering the segments like data type, data source, and end-user.
Given the data type segment, the market consists of First Party Data, Second Party Data, and Third Party Data. The first party data type is believed to be leading the Database Management Platform market and had attained a valuation of USD 526.30 Million in 2017. The third party segment can achieve the fastest growth rate of 17.76% during the conjectured timeframe.
Depending on the data source, the market includes Mobile Web, Web Analytics Tools, CRM Data, Mobile Apps, Social Network, POS Data, and others.
All the end-users in the worldwide market are marketers, publishers and ad agencies. Ad Agencies seem to be the dominating segment in the database management platform market, having reached a valuation of USD 530.59 Million in 2017. Publisher can be the fastest gaining segment at a rate of 16.36% in the following years.
Database Management Platform Market Regional Insight:
The regional segmentation of the global database management platform market covers Asia Pacific (APAC), Europe, North America, in addition to the Rest of the World (RoW).
MRFR expects North America to take over the database management platform market in the coming years, seizing the largest share. The market in the region has noted immense profits in recent years on account of the surge in online customers as well as internet usage. With the rising technological advancements, the increasing use of connected devices has boosted the use of data sharing across various platforms. The regional market also benefits from the presence of leading IT vendors that generate massive volumes of data along with the high concentration of small and medium-size enterprises that offer a broad range of database management services.
APAC is poised to gain at the fastest rate in the years to come, since the region is noted for the prevalence of the digital marketing concept. The advertising and marketing agencies are growing more and more competitive, which has led to a surge in personalization of ads that targets niche audiences. For these factors, more and more companies in the region are adopting DMPs, to gain higher traction in the market compared to their rivals in the region.
Table of Content:
1.1 Market Growth Factors
1.1.1 Growing Demand for Content Personalization
1.1.2 Increasing Popularity of Artificial Intelligence
1.1.3 Multichannel Integration
1.2.1 Regulatory Restrictions
1.2.2 Technical Complexities
1.3 Market Opportunities
1.3.1 Digital Advertising
List of Table:
Table 1 Global Database Management Platform Market by Database Type, 2017-2023(Usd Million)
Table 2 Global Database Management Platform Market, by Database Sources, 2017-2023 (Usd Million)
Table 3 Global Database Management Platform Market, by End User, 2017-2023(Usd Million)
List of Figures:
Figure 1 Global Database Management Platform Market: Drivers Challenges & Opportuinities
Figure 2 Global Database Management Platform Market: Porter’s Five Forces Analysis
Figure 3 Global Database Management Platform Market by Database Type, 2017-2023 (Usd Million)
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