Database Management Platform Market Scenario:
Database management platforms facilitate the pooling of information from multiple sources to help in the achieving marketing goals. Increasing competition among the advertisers is likely to lead to the development of the product over the next couple of years. This report observes that the global database management platform market is projected to register 15% CAGR during the assessment period 2017 to 2023.
With the advent of digital marketing, the possibility of offering customized advertisements to prospects has increased. This has led to the development of the database management platform market for reaching out to the correct target segments for products. This trend is likely to exercise in the years to come. Also, the rising investments by end-users in online campaigns are poised to drive the growth of the database management platform market in the nearby future.
The expansion of the advertising industry is projected to catalyze market growth in the foreseeable future. In addition, the increasing investments in advertising across different media channels are also prognosticated to catapult the Database Management Platform Marketon upward trajectory.
The adoption of technological developments is likely to redefine the growth pattern of the market in the upcoming Years. On the flip side, the complexities involved in the execution of the technology are anticipated to check the growth rate of the database management platform market in the coming years.
Major Key Players:
Oracle Corporation (U.S.), Rocket Fuel, Inc. (U.S.), KBM Group LLC (U.S.), Salesforce Inc.(U.S.), Turn Inc. (U.S.), Lotame Solutions Inc. (U.S.), Neustar, Inc. (U.S.), Cloudera Inc., SAP SE (Germany), SAS Institute (U.S.), Informatica (U.S.), and V12 Data (U.S.) are few of the major participants of the global database management platform market identified in this MRFR report.
These players are investing in organic growth strategies such as technological advancements, product portfolio developments, product innovations, etc. In addition, the rising investments in the expansion of footprints are further prognosticated to drive competitiveness in the database management platform market in the forthcoming years. Other inorganic growth methods to be used by the players include collaborations, strategic partnerships, mergers & acquisitions, etc.
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Market Segmentation:
Based on data type, the global database management platform market has been segmented into third party data, second party data, and first party data. Among these, the first party data is poised to dictate the expansion of the market in the nearby future. In addition, the third party segment is prognosticated to witness a relatively higher growth rate over the next couple of years.
On the basis of data source, the database management platform market has been segmented into mobile web, web analytics tools, mobile apps, POS data, CRM data, social networks, and others.
The global database management platform market has been segmented into marketers, ad agencies, and publishers. The ad agencies segment was valued at over USD 500 Mn in 2017 and is expected to dominate the market place in the years to come. Meanwhile, the publishers segment is anticipated to strike the fastest CAGR of 16.36% across the forecast period.
Regional Analysis:
The geographical analysis of the global database management platform is covered on regional and country-level basis. Regional segments of the global market identified in the study are – Asia Pacific (APAC), North America, Europe, and the Rest of the World (RoW).
North America is anticipated to account for the dictating position in the market place. Rising growth rate of the online retail industry in the region is one of the key drivers of the database platform market. Asia Pacific is also poised to exhibit steep growth curve over the next couple of years.
Table of Content:
1.1 Market Growth Factors
1.1.1 Growing Demand for Content Personalization
1.1.2 Increasing Popularity of Artificial Intelligence
1.1.3 Multichannel Integration
1.2 Restraints
1.2.1 Regulatory Restrictions
1.2.2 Technical Complexities
1.3 Market Opportunities
1.3.1 Digital Advertising
Continued…
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List of Table:
Table 1 Global Database Management Platform Market by Database Type, 2017-2023(Usd Million)
Table 2 Global Database Management Platform Market, by Database Sources, 2017-2023 (Usd Million)
Table 3 Global Database Management Platform Market, by End User, 2017-2023(Usd Million)
Continued…
List of Figures:
Figure 1 Global Database Management Platform Market: Drivers Challenges & Opportuinities
Figure 2 Global Database Management Platform Market: Porter’s Five Forces Analysis
Figure 3 Global Database Management Platform Market by Database Type, 2017-2023 (Usd Million)
Continued…
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