Data Management Platform Market Synopsis:
Market Research Future (MRFR)’s assessment suggests that the global data management platform is anticipated to expand at a CAGR of 15% over the projection period 2017 to 2023. The analysis further reveals that the market is poised to touch a valuation of USD 3 Bn towards the end of 2023. DMPs have revolutionized the growth pattern of the advertising industry which is poised to accelerate its demand in the forthcoming years.
The increasing use of social media platforms for running ad campaigns is led by the towering demand for data management platforms as it connects advertiser’s idea with consumer’s data. Customization of advertisements for providing a personalized experience to the prospects is another major factor driving the expansion of the data management platform market over the next couple of years.
The growth of the Data Management Platform Marketis also highly attributable to its capability of collecting data from multiple sources such as CRM, mobile apps, websites, social networks, etc. The introduction of IoT and AI has been projected to have a favorable impact on the growth of the market across the review period.
DMPs offer a range of advanced services such as target segmentation, campaign analytics, etc. and facilitates maximization of Returns on Investments (ROI). Technological innovations are presumed to dominate the growth trajectory of the data management platform market through the forecast period.
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Competitive Dashboard:
Some of the important players of the data management platform market profiled in this MRFR report are Oracle Corporation (U.S.), KBM Group LLC (U.S.), Cloudera Inc (U.S.), Adobe Systems Inc (U.S.), Rocket Fuel, Inc (U.S.), Lotame Solutions Inc (U.S.), Krux Digital Inc (U.S.), Turn Inc (U.S.), SAS Institute (U.S.), Neustar, Inc (U.S.), SAP SE (Germany), and Informatica (U.S.).
Market Segmentation:
- By Data Type, the global data management platform market has been segmented into first party, second party, and third party.
- By data source, the data management platform market has been segmented into web analytics tools, mobile web, mobile apps, CRM data, POS data, social network, and others.
- By end users, the global data management platform market has been segmented into ad agencies, marketers, and publishers.
Regional Analysis:
The global data management platform market, by region, has been segmented into Europe, North America, Asia Pacific, and the Rest of the World (RoW). North America is anticipated to be placed on the leading position across the forecast period. The consolidation of key players in the region coupled with quick technical implementations is projected to drive market growth in the forthcoming years.
The developed IT infrastructure of the region is set to support the expansion of the data management platform market. Asia Pacific is expected to trail North America market in terms of market size. The factors that are expected to induce growth in the regional data management platform market are increasing penetration of internet, rising adoption of connected devices, and growth of the online retail industry among others.
Industry News:
In March 2019, FICO, a data analytics company, announced the launch of a data and analytics suite of products – Data Decisions Cloud in collaboration with Equifax, a data analytics and technology company.
In March 2019, BLK Super Specialty Hospital based out of New Delhi, India, has announced the procurement of the latest version of Radixact 9 TomoTherapy which enables intelligent data management, treatment planning, and treatment delivery.
In March 2019, Intiva Health, The U.S., has become the first healthcare organization to launch a credential and verification service, Ready Doc., via hashgraph distributed ledger technology.
In March 2019, an innovator in data management technology and materials inventory, Verusen, has announced the launch of its cloud-based platform based on Artificial Intelligence (AI) providing visibility to inventory data from ERP and other such systems.
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Intended Audience:
- Retailers
- Research firms
- Software Developers
- IT enablers
- Database providers
- Cloud service providers
- Media agencies
- Advertising agencies
- Telecommunication companies
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