Data Management Platform (DMP) Market Overview:
Data management platform is an intelligent form of a data warehouse. The major factor that drive the growth of the Data management Platform is for the higher management, marketers and advertising agencies to get the detailed information about the customer to create personalized ad campaigns and strategically driven ads for higher conversion rates, ROI and customer retention. The data management platform includes many of the features such as data collection, data classification, data analysis, data transfer and scalability allowing the users to target the clients anytime and anywhere to make the real time and long term campaigns. Some of the advanced features that Data management Platform offers is Tag Management, Audience segmentation, media integration, campaign analysis, and audience analytics.
The market for Data Management Platform (DMP) Market is segmented on the basis of Data Type, Data Source and End Users. The data management platform uses various methods of data collection such as from the mobile web, mobile apps, web analytics tools, CRM data, POS data, and Social networks among others which are included in the segment by data sources. These data sources help the marketers, ad agencies, and publishers to collect the data either in the form of first party data, or second party data or third party data. Out of these the first party data is most valuable data because of the source of data collection have some form of direct connection with the brand. They are either the existing customers or the potential customers. Marketers use this type of data to convert the potential users into customers and sell products to existing customers.
Data Management Platform market is expected to reach USD 3 billion by 2023 with approximately 15% CAGR during the forecasted period from 2017 – 2023
Request a Free Sample @ https://www.marketresearchfuture.com/sample_request/4573
Leading Companies:
Rocket Fuel, Inc (U.S.), Neustar Inc (U.S.), Adobe Systems Inc (U.S.), KBM Group LLC (U.S.), Krux Digital Inc (U.S.), Oracle Corporation (U.S.), Turn Inc (U.S.), Informatica (U.S.), SAP SE (Germany), Cloudera Inc (U.S.), Lotame Solutions Inc (U.S.), SAS Institute (U.S.), are some of the top players in the worldwide data management platform market.
Market Segmentation:
The worldwide data management platform market has been segmented depending on the data type, data source, and end-users.
With respect to the data type, the segments are first party, second party, and third-party data. Between these, the first-party data is considered to be highly critical data as the source of data collection is directly connected to the brand. These are generally existing customers or even potential customers. Marketers and advertising agencies make use of this kind of data to transform potential users into customers, in addition to selling products to existing customers. As a result, the first-party data segment has bagged the top spot in the market, with the highest share. However, the third-party data segment is showing lot of promise, given its steady growth in the market.
Data source-wise, the data management platform market can be considered for mobile web, web analytics tools, CRM data, mobile apps, social networks, and POS data among others. Among these, mobile apps, web analytics tools, POS data, and social network account for substantial share, in terms of data collection.
The end-users in the data management platform market are marketers, publishers, and ad agencies.
Regional Outlook:
The market for Data management Platform is segmented under North America, Europe, Asia Pacific and Rest of the world. Among these, North America is estimated to dominate the market following Asia pacific. This is majorly due to rise in the online customer and internet usage.
As growth in technological advancements, the rise of connected devices increase the usage of data sharing across different platforms. Also due to the rise in the cloud services, the majority of data management platform will be cloud based.
Latest News:
US Air Force has partnered with a blockchain big data management platform, AFWERX. Both the entities together have collaborated for streamlining the small business innovation research process in a bid to accelerate the overall experience, expand the number of potential applicants, and reduce the bureaucratic overhead.
Table of Contents
1 Market Introduction
1.1 Introduction
1.2 Scope of Study
1.2.1 Research Objective
1.2.2 Assumptions
1.2.3 Limitations
1.3 Market Structure
Continued….
Access Report Details @ https://www.marketresearchfuture.com/reports/data-management-platform-market-4573
List of Tables
Table 1 Data Management Platform Market, By Data Type
Table 2 Data Management Platform Market, By Data Source
Table 3 Data Management Platform Market, By End Users
Table 4 Data Management Platform Market, By Region
Table 5 North America Data Management Platform Market, By Data Type
Continued….
List of Figures
Figure 1 Research Data Type
Figure 2 Data Management Platform Market, By Data Type (%)
Figure 3 Data Management Platform Market, By Data Source (%)
Figure 4 Data Management Platform Market, By End Users (%)
Figure 5 Data Management Platform Market, By Region (%)
Continued….
About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
Media Contact
Company Name: Market Research Future
Contact Person: Abhishek Sawant
Email: Send Email
Phone: +1 646 845 9312
Address:Market Research Future Office No. 528, Amanora Chambers Magarpatta Road, Hadapsar
City: Pune
State: Maharashtra
Country: India
Website: https://www.marketresearchfuture.com/reports/data-management-platform-market-4573