Customer Experience Analytics Market Global Market Overview:
Customer experience analytics is a section of customer experience management which critically important for the business organization to understand customers feedback. The customer experience analytics offers the business entities to analyse the focussed group and allows to identify the potential customers to become more loyal to their products and services.
With the increase in number of call centres to handle customer queries that consequently helps the business organization to retain the customer add the fuel to the growth of customer experience analytics market. Moreover, increase in number of smartphone users is presumed to be drive the Customer Experience Analytics Market.
Major Key Players:
Some of the major players in Global Customer Experience Analytics Market include IBM (U.S.), Nice Systems (Israel), Tech Mahindra (India), Avaya (U.S.), Adobe Systems (U.S.),OpenText (Canada), Oracle Corporation (U.S.), Verint (U.S.), MartizCX (U.S.), Qualtrics (U.S.), Medallia (U.S.), SAS Institute Inc. (U.S.), HP Inc. (U.S), InMoment (U.S.) and SDL (U.K.)among others, are profiled in MRFR Analysis and are at the forefront of competition in the global customer experience analytics market.
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April 2017, Oracle Corporation advances the Customer Experience professional with new AI apps. Oracle has launched a new artificial intelligence based customer experience application which will boost sales &services, marketing and commerce, expertise to offer smarter experiences across the customer lifecycle in real time. The advanced adaptive Intelligent application for CX uniquely amalgamate first-party and third-party data with advances decision science and machine learning to offer the industry’s most powerful AI-based customer experience solutions.
June 2017, Adobe system empowers voice driven customer experiences with analytics cloud. The advanced new Adobe Analytics Cloud technique allows the brands to offer more customized customer experiences and develop brand loyalty through voice-based interfaces. The consolidate interpretation of voice data associated with artificial intelligence and machine learning capabilities in Adobe Sensei, helps to boost the customer feedbacks and recommendations, while automating the conventional bulky manual analysis.
Customer Experience Analytics Market Global Market – Segmentation
Segmentation by Type: Enterprise Feedback Management, Web Analytics, Text Analytics & Speech Analytics, and Others
Segmentation by Touch Point: Company Website, Branch, Call Center, and Web
Segmentation by Solution: Data Management, Social Media Analytical Tools, Voice of Customer, Web Analytical Tools, and Dashboard and Reporting
Segmentation by Vertical: BFSI, Healthcare, IT Communication Service Provider, and Travel & Hospitality.
Segmentation by Region: North America, Europe, Asia Pacific, Rest of the World.
Customer Experience Analytics Market Global Market Regional Analysis:
North America is expected to dominate the global Customer Experience Analytics market with the largest market share in the region. The U.S and Canada are the leading countries in the North America region. This is attributed to presence of IT giants such as Adobe systems, Oracle Corporation and IBM Corporation among them.
Asia Pacific is presumed to be the fastest growing region over the forecast period due to rapid increase number of electronic gadgets and constant increase in digitalization and smartphone users. Furthermore, China, Republic of Korea, India, and Japan are the leading countries leading in the Asia Pacific region. Additionally, Europe is expected to have a substantial growth of the customer experience analytics market over the forecast period.
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