MIAMI, FL – May 27th, 2026 – VMFS USA, a Miami-based vending machine supplier and manufacturer, today highlighted the deployment of a custom outdoor-rated vending machine built for operator Corey Roew, an early example of how purpose-built hardware is opening location categories that have historically been inaccessible to the vending industry.
Most vending machines are designed for indoor environments, climate-controlled spaces, breakrooms, lobbies, hallways. Outdoor placements, high-traffic exposed sites that operate 24 hours a day, have remained largely out of reach because standard machines aren’t built to withstand the conditions. Roew approached VMFS asking for an outdoor-rated, weatherized version of one of the company’s core machines. The modifications added approximately 15 percent to his upfront equipment cost.
The custom build unlocked locations Roew could not have served otherwise. He reports monthly revenue of $4,000 to $5,000 per machine on the deployment.
“The conventional wisdom in this industry is that custom builds are a premium you’ll struggle to earn back,” said Jose Perez, Co-founder and CEO of VMFS USA. “Corey’s deployment is the clearest counterexample we have. When the hardware is built for where the demand actually lives, the economics work. That’s the case we make to operators every day, and Corey is the operator who proved it.”
Roew’s deployment reflects a broader direction in VMFS’s product strategy. Alongside its standard machine line, the company offers configurable and custom builds, including outdoor-rated, age-verification, and category-specific units, designed to serve location types and product categories that conventional vending equipment cannot reliably handle.
In addition to its core hardware business, VMFS USA operates three sister companies serving vending operators: VPlaced for location matching between operators and businesses, VAdviced for state-by-state legal compliance, and VMarketed for marketing, web, and SEO services.
About VMFS USA
VMFS USA is a Miami-based vending machine supplier and manufacturer serving operators, businesses, and institutions across the United States. Machines are designed in Miami and manufactured overseas, with nationwide support and configurable options for a range of operator use cases. Founded in 2018, VMFS USA also operates sister companies VPlaced, VAdviced, and VMarketed, providing location matching, legal compliance, and marketing services tailored to the vending industry. Learn more at vmfsusa.com.
Media Contact: Damian Fuentes, VMFS USA, Damian@vmfsusa.com, +1 (305) 395-3997, vmfsusa.com
Media Contact
Company Name: VMFS USA
Contact Person: Damian Fuentes
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City: Miami
State: Florida
Country: United States
Website: vmfsusa.com