The global curling irons market size is anticipated to reach USD 4.77 billion by 2025, exhibiting a 5.8% CAGR over the forecast period, according to a new report published by Grand View Research, Inc. Availability of hair styling tools offering digitally precise heat and speed adjustments along with vitamin coatings for better protection from heat is contributing to the growth. In addition, rising preference for affordable grooming products and hair appliances is projected to witness growth of the product over forecast period.
Rapid technological advancements are anticipated to drive the demand for curling irons. Introduction of digitally-controlled appliances with faster heating times and 360 degree curling option has advanced the product features is expected to attract consumers. For instance, T3 Micro Inc. offers TWIRL 360, which is an auto-rotating curling iron incorporating Digital T3 SinglePass technology to maintain even temperature and to form flawless curls.
Top players operating in the curling irons market are Koninklijke Philips N.V.; Conair Corporation; Helen of Troy; Curlingiron.org.; Spectrum Brands, Inc.; Lunata Beauty; Dyson; Revlon, Inc.; Andis Company; and Geloon
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Innovation and introduction of additional product features are also expected to fuel the growth. For instance, it’s the Nutrifusion line by Revlon, Inc. offers three curling irons and one straighteners to help hair conditioning with moringa and macadamia to protect the natural luster of hair. In October 2018, Dyson launched a new hair styling product, the Airwrap Styler. The product can be used to easily curl, wave, smooth, and dry hair with the help of air currents and low amount of heat. Rising popularity of fashion influencers and online hair styling tutorials is anticipated to further propel the demand for curling irons. Beauty brands are focusing on engaging consumers through beauty bloggers, fashion influencers, and celebrities.
Further key findings from the report suggest:
- Curling wands is expected to register a CAGR of 6.1% from 2019 to 2025
- Commercial segment is expected to reach USD 3.5 billion by 2025, owing to increased number of professional hair stylists
- Asia Pacific is anticipated to witness the fastest CAGR of 6.3% over the forecast period
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In terms of product, curling tongs led the market in 2018. Advanced features, such as manual heat adjustments are expected to drive the product demand in the forthcoming years. Different materials, such as ceramic, simple metal, and tourmaline are used in the heating plate to protect hair strands and to eliminate the damage. This factor is expected to boost the acceptance of curling irons among the professionals as well as regular consumers.
Residential application segment is projected to expand at the fastest CAGR of 6.0% from 2019 to 2025. Rising preference for low cost self-grooming appliances for at-home styling is expected to drive the growth. Also, increased travel and tourism activities encourage consumers to buy portable appliances, which in turn is projected to boost the segment growth over the forecast period. For instance, Conair Corporation provides Conair MiniPRO Cordless 3/4-Inch Ceramic Curling Iron compatible for travelling.
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Curling tongs dominated the market with more than 47.2% revenue share in 2018. The advance heating properties of curling tongs with different levels of heat adjustment provide a smooth and shiny texture to hair owing to the non-stick coating. it’s the long-lasting results offered by the product are expected to drive the demand from both residential and commercial segments. The product is manufactured using different kinds of heating plate materials, such as ceramic, tourmaline and simple metal to protect the hair strands and to avoid damage cause by heat.
Grand View Research has segmented the global curling irons market by product, application, distribution channel:
Curling Irons Product Outlook (Revenue, USD Million, 2015 – 2025)
- Curling Tongs
- Curling Wands
Curling Irons Application Outlook (Revenue, USD Million, 2015 – 2025)
Curling Irons Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)
- Convenience Stores
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Curling wands market is expected to register the fastest CAGR of 6.1% from 2019 to 2025. This appliance is evolving in the market owing to its fast and high-intensity heating properties and availability of different spirals to get various types of curls. New product developments by are projected to expand the market for curling wands during the forecast period. For instance, in January 2019, Lunata Beauty had introduced Lunata Cordless, Convertible Curling Wand/Iron, with a 32 mm titanium barrel and removable clip.
Residential application of curling irons is expected to witness significant growth over the forecast period. Increasing preference for affordable, self-grooming appliances for at-home styling is popularizing the use of curling irons. In addition, high investment by consumers to enhance the appearance of their hair, on a daily basis is anticipated to positively influence the segment growth. Growth in travel and tourism activities is also encouraging consumers to buy portable, compact, and travel-friendly appliances. This factor can be attributed to the growth of the segment.
About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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