Crushing it in College: Your 7-Step Guide to an Awesome Adventure by Alicia J Moore Wins Top Prize in International Book Contest

With plenty of books about how to choose and get into college, Alicia J Moore’s “Crushing it in College” takes on the next step by helping students set themselves up for success in college, and life. The book has been recognized for its outstanding writing, design and overall market appeal out of thousands of books submitted into the Book Excellence Awards.

An engaging speaker, author, thought leader, and coach, Alicia J Moore is the author of the award-winning #1 international best-selling book, Crushing it in College: Your 7-Step Guide to an Awesome Adventure

Alicia is the CEO of Strategic Impact Solutions, where she provides workshops, online courses and curated coaching to people, groups, and organizations. She is an engaging motivational speaker on a variety of topics. She currently serves as a member of the Board of Directors for the innovative Bay Area Resource Area for Teachers (RAFT), an educational non-profit that promotes environmentally conscious STEAM and kinesthetic learning. 

As a successful senior executive in start-up companies through $1B+ public companies, Alicia built, bought, integrated, sold and ran a variety of departments and divisions. She is well known for helping individuals, teams, groups, organizations, and Boards of Directors create and successfully achieve strategic, tactical and developmental goals.Alicia is passionate about the value of life-long education as a foundation to create transformative growth. With degrees and certificates from Stanford University, UCLA School of Law, and the Haas School of Business at UC Berkeley and VCU, respectively, Alicia knows what it takes to maximize your college experience at any age. 

This one-on-one interview shares Alicia’s background and experience writing Crushing it in College: Your 7-Step Guide to an Awesome Adventure.

Tell us about Crushing it in College.

Imagine: as a high school senior you’ve been accepted to college and can’t wait to take control of your own life. But even as the excitement builds, you start to have doubts.

Do I have what it takes? Will I fit in? What if I flame out?

Don’t worry! You’ve got this! You can transform your future and make the most of your college experience, and maximize the return on your college investment. Crushing it in College shares 7 extremely practical steps to create a college journey that is fun, engaging and rewarding.

Along the way, you’ll…

  • Discover your motivation, define your goals, and plot your journey, even if you don’t know your major.

  • Uncover your personal advantages to propel your progress.

  • Strengthen your social skills and build your network of friends and support.

  • Create an effective environment and study habits that promote your success. 

  • Secure strategies to overcome obstacles, rebound from setbacks, and push you towards the future you want to create.

You’ll learn how to take control of your college journey, boost your momentum and maximize the return on your college investment.

What inspired you to write Crushing it in College?

The average tuition per year at a four-year college is more than $25,000. When you add room, board, books and other incidentals, in-state students or their parents can spend well over $100,000 to get that degree. Today, the average in-state student begins their life after college $37,000 in debt! With those kinds of numbers, students (and paying parents) must do all they can to make sure their college investment—in time, dollars and effort—pays off.

Despite the costs, I truly believe that a college education is invaluable, and, if it is done well, is the best investment you can make in yourself. College offers a unique environment in which to create invaluable life skills, build confidence, engage in critical thinking, enhance future employment prospects, and build the foundation for a meaningful life. Investment in higher education allows students to build an invaluable asset in themselves.

Throughout my career, I have helped hundreds of people, teams and organizations set goals and achieve amazing results. I realized that if people gained key skills earlier in their lives, they could be happier and more productive. By writing Crushing It in College, my mission is to help college students develop a life-long love of learning, uncover their personal potential, define their unique goals, and take control of their path as they step into their independence as adults.

How did you feel when you found out you received a Book Excellence Award?

I’m thrilled to have received this prestigious award, and to have the opportunity to reach more college students (and their parents), so they can unlock the full benefits of their own college adventure.

How did your background and experience influence your writing?

With several graduate and post-graduate degrees and certificates, I’m a frequent flier in the college system. I know the value of an intentional college experience and the dynamic skills it builds–far beyond the classroom, major or degree.

Throughout my own journey, I’ve observed first-hand why some students stumble and others soar. After interviewing high school seniors, college students, administrators and fellow graduates, I distilled my thoughts, research and corporate experience into easy-to-follow steps and strategies students can use to be successful.

With thought provoking exercises and practical challenges, this book will help you set yourself up for success, not only in college, but in life.

What is one message you would like readers to remember?

You own your life. Take control of it and make the most of it!

College can be your best investment, IF you design your experience to maximize its value and do the work.

Purchasing the Book

Crushing it in College is available for sale on Amazon, Kindle, Barnes & Noble, and Nook. Readers are encouraged to purchase their copy today:

To connect with Alicia and learn more about her book, online courses, workshops; or to explore speaking engagements or coaching opportunities, visit: You can also find Alicia on Facebook.

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