According to a new report published by Reports Monitor titled, “CRM Analytics Market By Type, Property & Applications: Global Opportunity Analysis and Industry Forecast, 2017–2025,” the CRM Analytics Market is projected to grow rapidly from 2017 to 2025. Asia Pacific dominates the CRM Analytics Market, both in terms of volume and value, and is expected to maintain this trend throughout the forecast period.
Customer Relationship Management Analytics (CRM analytics) is a software that is used to check the customer information of the organization to facilitate and streamline business choices. Through the use of data mining CRM analytics can be used for online analytical processing (OLAP). This technology enables to communicate with customer more faster and quicker.
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Growing records and having insights about sales is considered to be the growing factor for this market. The other drivers responsible for the growth of the market includes CRM helps predict buyers behavior, interpret attitudes, identify styles, and further examine data insights and structure personalized campaigns for products.
Increase in the adoption of cloud-based CRM analytics is one of the opportunity for the growth of the market. The market is facing number of challenges such as need for customization and there should be data privacy and security concern. There are different restraining factors which may hamper the growth of the market such as data management, quality, and integrity concern.
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Key Question Answered:
-What will be the market size in 2025 and at what rate it will grow?
-Who are the major key players in global CRM Analytics market and what are their strategies?
-Which vertical industry is expected to show major growth?
-What segment and region will lead the market and why?
The major companies profiled in the report include: Oracle Corporation, SAP SE, International Business Machines Corporation, Microsoft Corporation, SAS Institute, Inc., Accenture PLC, Infor, Teradata, Angoss Software Corporation, and Salesforce.
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