CRM Analytics Market Highlights:
Customer relationship management (CRM) analytics is used for organizing mass volumes of consumer data. Modern businesses are inclining towards CRM analytics to gain critical insights in consumer behaviour. Market Research Future (MRFR) report that the global CRM analytics market will exhibit a compound annual growth rate (CAGR) of 13% during 2017 to 2023.
CRM analytics allows streamlining of unstructured consumer data. Growing importance of analysing consumer data is driving the adoption CRM analytics. Such types of analytics facilitate effective data mining.
Modern businesses are trying to engage customers through a myriad of personalized and multichannel campaigns. Such analytical tools enable businesses to store bulk load of customer information in a safe manner, which can even be updated in future. Such business exercise creates a greater customer retention as well as improve bottom-line. Service provider are offering customized CRM Analytics Market solutions based on the specific needs of a business. These services enable faster gathering of information, help create customized experience and facilitate real-time decision-making. Such activities can aid in expanding customer base and solidify customer loyalty.
CRM services are witnessing a high uptake in small and midsized businesses that can gather critical information on customer behaviour. Such activities allow businesses to implement strategies focused on improving the overall customer experience.
CRM analytics is also utilized to obtain factual information on the market performance of a product along with its demand, pricing, sales process and customer preference. Due to growth on the internet, businesses are able to gather massive amount of consumer information on the shopping pattern, purchasing frequency, product preference and customer choice. Such information is further dissected with the help of CRM analytics.
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CRM Analytics Market Competition Analysis:
Salesforce Inc. (U.S.), SAP AG (Germany), Oracle Corporation (U.S.), Accenture PLC (Ireland), Microsoft Corporation (U.S.), Infor (U.S.), SAS Institute Inc. (U.S.), Infosys Ltd (India), Teradata Corporation (U.S.), IBM (U.S.), and Angoss Software Corporation (Canada) are among the leading companies operating in the global market for CRM analytics.
CRM Analytics Market Segmental Analysis:
MRFR’s report includes a comprehensive segmental analysis of the market based on organization size, end-users, deployment and type.
On the basis organization size, the market has been segmented into large sized enterprise, medium sized enterprises and small sized enterprises. Based on end-user, the market has been segmented into telecommunications and IT, energy and utilities, healthcare and life science, media and entertainment, BFSI, hospitality, manufacturing, retail & wholesales, and transportation and logistics. Based on deployment, the market has been segmented on-premise and cloud. Based on type, the market has been segmented into customer analytics, marketing analytics web, social media analytics, sales analytics and contract center analytics.
CRM Analytics Market Regional Analysis:
The key regions discussed in the report include North America, Asia Pacific (APAC), Europe, the Middle East & Africa (MEA) and Latin America. Of these, North America commands the largest share of the market in terms of revenue. Generation of large volume of unstructured data in technology driven countries such as the U.S. and Canada is necessitating effective data analytics. CRM analytics is witnessing a sound uptake in these countries. American businesses recognise the importance of retaining valuable customer data.
Such a factors make North America a prominent market for CRM analytics. Next in the pecking order is Asia Pacific, which is expected to present lucrative market opportunities during the forecast period. Emergence of new enterprises coupled with the increasing number of data centers and growth of IT industry in region has favoured the APAC CRM analytics market. In recent years, end use industries such as healthcare and life science, telecommunications and IT, transportation and logistics, and BFSI have expanded rapidly in APAC.
Table of Contents
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
Continued….
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List of Tables
Table 1 Global CRM Analytics Market: By Region, 2017-2023
Table 2 North America CRM Analytics Market: By Country, 2017-2023
Table 3 Europe CRM Analytics Market: By Country, 2017-2023
Continued….
List of Figures
Figure 1 Global CRM Analytics Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Five Forces Analysis of Global CRM Analytics Market
Continued….
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