Detroit, MI – Trailblazing designer and entrepreneur Craig D. Washington, founder of the global streetwear force Top Notch NME, is making waves again with a trifecta of cultural breakthroughs: the release of the highly anticipated “Heart of the Streets” collection, the unveiling of ChromaSkin™, and the upcoming launch of his transformative book Streetwear Beyond Fashion: Lifestyle and Influence, officially dropping August 19, 2025.
Washington, already hailed as a visionary in luxury streetwear, continues redefining the boundaries of fashion, culture, and innovation. With this announcement, he positions Top Notch NME not just as a brand—but as a movement rooted in power, purpose, and presence.
ChromaSkin™: Where Sustainability Meets Innovation
One of the biggest revelations is the debut of ChromaSkin™, an eco-forward fabric innovation from Top Notch NME’s sustainability labs. The material shifts in color based on temperature and light while absorbing carbon from the air through algae-infused fibers. “It’s fashion with purpose. ChromaSkin™ is my response to the future—and the planet,” says Washington.
The Heart of the Streets Collection: Power in Every Stitch
The new “Heart of the Streets” capsule is a gritty, elegant homage to resilience, love, and legacy. Featuring the signature Panther Logo hoodie, this drop embodies raw urban edge with polished luxury. Each piece tells a story, influenced by Washington’s Detroit roots and crafted for the bold.
Top Notch Talk and the Rise of 2854
Adding to the momentum is the viral success of Top Notch Talk—Washington’s online legacy platform merging thought leadership, streetwear insights, and entrepreneurial game. The release also teases his mysterious, numerology-driven 2854 Collection, rooted in sacred geometry and ancient design codes. “It’s deeper than fashion—it’s alignment, identity, and legacy,” he shares.
Upcoming Book Launch: Streetwear Beyond Fashion
Washington’s third book, Streetwear Beyond Fashion: Lifestyle and Influence, arrives August 19, 2025. The work explores how streetwear intersects with technology, lifestyle, architecture, wellness, and global influence. It includes case studies on Top Notch NME’s expansion into luxury travel gear, home decor, and digital innovation.
“This book is for the culture creators, the blueprint breakers, and the ones building more than brands—building empires,” Washington explains.
About Craig D. Washington
Craig D. Washington is a Detroit-born designer, author, and CEO of Top Notch NME, a globally recognized streetwear label that merges urban aesthetics with luxury craftsmanship. He has been featured in Reader’s House Magazine, Splash! Magazine, The Detroit Entrepreneur, and more. Known for empowering stories through fashion, Washington has become a trusted voice for the next generation of style and strategy.
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