Craft Beer Market 2019
Craft beer – what used to be referred to as ‘micro-brewed’ or ’boutique’ beer – took its modern roots in the United States around thirty years ago as a new breed of keen brewers rediscovered lost styles and interesting, flavoursome brews. Australia, New Zealand, Canada, Japan and Scandinavia and pockets of Europe are today leading the charge, providing alternatives to the traditional Euro-style lagers.
Craft beer is fetching higher sales than traditional beer due to endeavors from local and international brewers that are expanding their distribution network and at the same time offering exciting new flavors and tastes. The rising consumer preference for low alcohol by volume (ABV) beer is fueling the growth of the global craft beer market.
Consumers are increasingly preferring new styles and flavors of craft beer thus boosting its marketability. With the use of premium quality raw materials and advanced brewing techniques, major chunk of beer consumers have been successfully diverted to craft beer segment from mainstream beer.
The craft beer industry is majorly driven by its Premiumization aspect, wherein the consumers willingly pay higher prices for craft beer than its traditional counterparts due to its exotic flavor profile and convenience of making. Thus, higher margins associated with craft beer fetches higher profitability.
The global craft beer market is segmented by type, distribution and geography. Based on the type of craft beer, the market has been further segmented into Ales (Pale, strong, Indian, brown and Scottish styles), Pilseners and Pale Lagers, Wild/Sour Beer, Wheat Beers, Porters, Stouts, Bocks, Hybrid and Specialty Beers. India pale ale (IPAs) are a major growth driver followed by pilsners.
Based on the distribution channels, the market is further segmented into on-trade and off-trade distribution. The former sub-category is the one wherein the alcoholic drinks are sold in bars, restaurants, clubs and pubs and similar channels. The off-trade distribution is the one where craft beer is distributed through retailers, wholesalers, and online channels.
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The following manufacturers are covered:
Budweiser
Yuengling
The Boston Beer Company
Sierra Nevada
New Belgium Brewing
Gambrinus
Lagunitas
Bell’s Brewery
Deschutes
Stone Brewery
Firestone Walker Brewing
Brooklyn Brewery
Dogfish Head Craft Brewery
Founders Brewing
SweetWater Brewing
Segment by Regions
North America
Europe
China
Japan
Segment by Type
Ales
Lagers
Segment by Application
Bar
Food Service
Retail
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Table of Contents –Analysis of Key Points
1 Craft Beer Market Overview
1.1 Product Overview and Scope of Craft Beer
1.2 Craft Beer Segment by Type
1.2.1 Global Craft Beer Production Growth Rate Comparison by Type (2014-2025)
1.2.2 Ales
1.2.3 Lagers
1.3 Craft Beer Segment by Application
1.3.1 Craft Beer Consumption Comparison by Application (2014-2025)
1.3.2 Bar
1.3.3 Food Service
1.3.4 Retail
1.3 Global Craft Beer Market by Region
1.3.1 Global Craft Beer Market Size Region
1.3.2 North America Status and Prospect (2014-2025)
1.3.3 Europe Status and Prospect (2014-2025)
1.3.4 China Status and Prospect (2014-2025)
1.3.5 Japan Status and Prospect (2014-2025)
1.3.6 Southeast Asia Status and Prospect (2014-2025)
1.3.7 India Status and Prospect (2014-2025)
1.4 Global Craft Beer Market Size
1.4.1 Global Craft Beer Revenue (2014-2025)
1.4.2 Global Craft Beer Production (2014-2025)
……..
7 Company Profiles and Key Figures in Craft Beer Business
7.1 Budweiser
7.1.1 Budweiser Craft Beer Production Sites and Area Served
7.1.2 Craft Beer Product Introduction, Application and Specification
7.1.3 Budweiser Craft Beer Production, Revenue, Price and Gross Margin (2014-2019)
7.1.4 Main Business and Markets Served
7.2 Yuengling
7.2.1 Yuengling Craft Beer Production Sites and Area Served
7.2.2 Craft Beer Product Introduction, Application and Specification
7.2.3 Yuengling Craft Beer Production, Revenue, Price and Gross Margin (2014-2019)
7.2.4 Main Business and Markets Served
7.3 The Boston Beer Company
7.3.1 The Boston Beer Company Craft Beer Production Sites and Area Served
7.3.2 Craft Beer Product Introduction, Application and Specification
7.3.3 The Boston Beer Company Craft Beer Production, Revenue, Price and Gross Margin (2014-2019)
7.3.4 Main Business and Markets Served
7.4 Sierra Nevada
7.4.1 Sierra Nevada Craft Beer Production Sites and Area Served
7.4.2 Craft Beer Product Introduction, Application and Specification
7.4.3 Sierra Nevada Craft Beer Production, Revenue, Price and Gross Margin (2014-2019)
7.4.4 Main Business and Markets Served
7.5 New Belgium Brewing
7.5.1 New Belgium Brewing Craft Beer Production Sites and Area Served
7.5.2 Craft Beer Product Introduction, Application and Specification
7.5.3 New Belgium Brewing Craft Beer Production, Revenue, Price and Gross Margin (2014-2019)
7.5.4 Main Business and Markets Served
7.6 Gambrinus
7.6.1 Gambrinus Craft Beer Production Sites and Area Served
7.6.2 Craft Beer Product Introduction, Application and Specification
7.6.3 Gambrinus Craft Beer Production, Revenue, Price and Gross Margin (2014-2019)
7.6.4 Main Business and Markets Served
7.7 Lagunitas
7.7.1 Lagunitas Craft Beer Production Sites and Area Served
7.7.2 Craft Beer Product Introduction, Application and Specification
7.7.3 Lagunitas Craft Beer Production, Revenue, Price and Gross Margin (2014-2019)
7.7.4 Main Business and Markets Served
Continued…..
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