COVID-19 Pandemic Impact on Pillow Market Global Demand | Industry Projected to grow at a CAGR of 4.3% During Forecast Period 2020 to 2023

COVID-19 Pandemic Impact on Pillow Market Global Demand | Industry Projected to grow at a CAGR of 4.3% During Forecast Period 2020 to 2023

Pillow Market
COVID-19 Pandemic Impact on Pillow Market Global Information by Material (100% Cotton, 100% Bamboo Fiber, 100% Silk, 100% Polyester and others), Filling Material (Memory Foam, Hollow Fibre, Latex, Microfiber and Others), Shape

Market Insight

Market Research Future (MRFR) confirms that the COVID-19 Pandemic Impact on Pillow Market 2020 can observe a steady growth rate between 2020 and 2023 (assessment period). We will provide COVID-19 impact analysis with the report, along with all the key developments since the coronavirus disease outbreak.

Primary Drivers and Barriers

Pillows in general have always been essential when it comes to sleeping, and as the market is rife with launch of new and more innovative types; their demand is only expected to surge in the coming years. One such type is the memory foam pillow, which are naturally hypoallergenic, and prevent the growth of toxic bacteria as well as dust mites that can lead to allergies. Considering these factors, memory foam pillows have gathered immense favor among consumers worldwide. The favorable situation has also prompted various manufacturers to introduce different types of memory foam pillows in the market, which has led to further expansion of the customer base.

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Speaking of different pillow types, cervical pillows are garnering huge interest among consumers, thanks to their pain-relieving properties and health benefits. These are a kind of orthopedic pillows that help relax the muscles by maintaining the curve of the cervix. The demand has risen considerably among those that suffer from cervical injuries related to neck, head, spine, and shoulder. Cervical pillows have also found a niche audience in athletes, frequent flyers, travelers, and sportspersons. Sensing the opportunity, leading firms are developing customizable cervical pillows that appeal to every consumer, regardless of their requirement.

With the boom in technology, smartphones and the internet have become a force of nature, giving way to a higher use of online channels. The growing use of highly advanced gadgets plus the internet-backed transaction platforms have made it extremely convenient to buy pillows online. The situation is further enhanced by the large availability of different types of pillows that the customer is able to order as per their need. Substantial discounts on online portals also boost the popularity of e-commerce and ultimately work in favor of the pillow market. New product launches are some of the key growth strategies that allow leading companies to gain a stronger foothold in the global COVID-19 Pandemic Impact on Pillow Market.

To illustrate, in August 2020, Solace Blankets launched Copper Pillow, which is offers extreme levels hygiene and comfort to the user with copper-infused, antimicrobial materials along with superior cooling technologies.

Leading Market Contenders

Some of the leading contenders in the Global COVID-19 Pandemic Impact on Pillow Market include Romatex (South Africa), Hollander (U.S.), American Textile Company (U.S.), Hunan Mendale Hometextile Co., Ltd (China), Luolai (China), Wendre (Estonia), Dohia Home Textile Co., Ltd (China), to name a few.

Market Segmentation

Material, filling material, shape, feature, and application are the top segments considered in the report, as per which MRFR has studied the global COVID-19 Pandemic Impact on Pillow Market.

Pillow market, depending on material, covers 100% Bamboo Fiber, 100% Cotton, 100% Polyester 100% Silk, and more.

Pillow industry, with respect to filling material, can be broken down into hollow fiber, memory foam, microfiber, latex, and others.      

The shape-wise market categories can be round, square, wave, rectangle, convex, u-shape, and more.

Pillow market, feature-wise, anti-bacteria, comprises cooling, anti-static, therapy, and more.

Massage, sleeping, travel, decorative, bedding, and more are the key applications of the pillow market.

Regional Analysis

Global COVID-19 Pandemic Impact on Pillow Market has been regionally considered for Europe, Asia Pacific/APAC and North America along with RoW or rest of the world.

APAC is in the lead, while Europe is the second biggest gainer in the global market. APAC’s population accounts to almost half of the global population, resulting in a massive customer base for the pillow market. Frequent technical innovations by the key manufacturers in terms of shapes and designs, pillow filling materials and more, has drawn in a high number of consumers in recent years. Another growth inducer is the rising cases of chronic neck pain, given the use of incorrect pillow types, hectic work schedules, and bad sitting postures. The escalating demand for better healthcare services to cater to the largely unmet needs, expanding population, and the increase in healthcare spending has translated into enormous sales of pillows in the region.

The European market’s significant growth is the result of the extended work hours and the consequent stress on the neck and the posture. The market position is also boosted by the heightened use of electronic gadgets and the generally sound financial conditions of the countries in the region.

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NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.

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