COVID Impact On Global Social Media Advertising Market 2020-2025

COVID Impact On Global Social Media Advertising Market 2020-2025
Globally, social media usage has increased an average of 1hr per day during Covid-19.
  • Many advertisers are moving away from A/B testing for ads and implementing split testing. According to Facebook, cost per acquisition is improved by 72% by employing split testing ads

  • Huge active user base of 3.81 billion – almost half of the world population. The users belong to various geographies, demographics, and behaviors, making these platforms a superset of all possible potential customer segments. The user

  • The social media user base is growing at a rate of 10%. The technological progress in developing nations is likely to boost the growth rate.

  • Facebook is the biggest player with 2.45 billion users, and revenue of US$ 69.7 billion. Facebook is followed by YouTube, Twitter, Instagram, and LinkedIn.

  • Platforms are focusing on contextual ads that are placed on the website through a system that uses keywords based on user searches


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  • More than 70% of the users find the number of ads overwhelming. Ads may be good for business and useful for customers but if there are too many ads, users don’t appreciate that anymore.

  • More than 60% of users find the ads repetitive. The algorithm behind the platform, however good, is not accurate, and some ads are repeated for the user. Also, some companies pay higher for the extra coverage so these platforms have to repeat ads intentionally.

  • About 45% of users find the ads irrelevant to their needs.

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  • Facebook

  • Instagram

  • Twitter

  • LinkedIn


  1. Social Media Advertising Market size and Forecast , by region, by application
  2. Average B-2-B price for Social Media Advertising Market, by region, per user
  3. Technology trends and related opportunity for new Social Media Advertising Market tech suppliers
  4. Market share of leading vendors, by region,
  5. Coronavirus impact on Social Media Advertising Market earnings

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