Related topics: Candy Performance, Consumer Research, Coronavirus, Halloween, Market Analysis, Trends, US Market
According to the latest research by the National Confectioners Association, during the coronavirus pandemic, sales of chocolate and candies have increased in the United States.
The results of the organization’s latest research show that consumers are seeking comfort in a very serious and uncertain period, and Americans have been one of the most affected countries in the world.
According to NCA’s research, consumers appreciate and cherish chocolates and candies in uncertain times because of their incredible ability to stimulate emotions and reduce sight.
As a result, the overall sales of chocolate and confectionery increased by 3.8%, with chocolate (+5.5%) and premium chocolate (+12.5%) surpassing similar products. With the continuous development of consumer behavior during the pandemic and more and more people shopping in grocery stores, the grocery channel has become the main driving force for the growth of chocolate and candy sales. In the grocery channel alone, sales of chocolate and confectionery increased by 16.6%, with chocolate (+17.9%), premium chocolate (+21.4%) and non-chocolate (+13.5%) all performing well. This data is based on NCA’s analysis of sales performance from March 15, 2020 to August 9, 2020.
As the crucial American Halloween season approaches, there is no doubt that people will have doubts about expectations. Whether this year’s celebration means more time at home, or the entire October celebrations are spent more time, AlwaysATreat.com/HalloweenCentral provides you with a creative, fun and safe Halloween inspiration.
In terms of people choosing to celebrate the Halloween season in October, there will be regional differences across the country, but what is certain is that Halloween is happening.
NCA President and CEO John Downs (pictured) believes that this year’s main celebrations may be different, but he pointed out that despite the coronavirus challenge, most American families will still welcome it This opportunity.
He said: “Let me say it once and for all-Halloween 2020! Every community across the country celebrates Halloween in a different way. But the important thing is that nearly two-thirds of adults (63%) agree that people this year Will find creative and safe ways to enjoy Halloween.
“For some people, this may mean celebrations in social situations, or taking appropriate precautions to trick or treat. For others, it may be a celebration at home, such as a virtual masquerade or a favorite Halloween movie Marathon. No matter what the family decides to celebrate, it’s important to follow the guidance issued by the Centers for Disease Control and Prevention (CDC) and their respective state and local health departments. This year’s seasonal celebrations will change, but Halloween still There will be many interesting things-and Halloween gifts.”
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