Contextual Advertising Market is expected to reach USD 420.50 billion by 2025 from USD 106.42 billion in 2017 and is projected to grow at a CAGR of 18.7% in the forecast period of 2018 to 2025. Factor proves that the telecommunication and media industry is growing and will derive the market of contextual advertising. Contextual advertising is targeted advertisement which appears on the website based on user’s last browsing history and cookies. These types of advertising are mostly logos, pictures, texts and others. This advertisement mostly appears on webpage, email, instant messaging and are also known as ad banners.
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The report includes market shares of contextual advertising market for global, Europe, North America, Asia Pacific and South America. The global market is fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in contextual advertising market in order to sustain in long run. The renowned players in contextual advertising market are
- Microsoft
- Yahoo
- Amazon
- Act-On Software
- Simplycast
- Flytxt
- Infolinks
- Adobe Systems
- Amobee
- Media.Net
- Millennial Media
- Flurry
- SAP among other
The contextual advertising market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.
- According to Statista, in 2017, the telecommunication market was valued around USD 1.4 trillion and estimated to grow around USD 1.46 trillion by 2020.
- According to Outlook Report, The U.S. media and entertainment industry is USD 735 billion which includes television program, commercials, streaming content, broadcast, radio and other.
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Market Segmentation: Global Contextual Advertising Market
The market is based on approach, type, development and industry segments.
- Based on approach, the market is segmented into
- Based on type, the market is segmented into
- Based on deployment, the market is segmented into
- Based on industry, the market is segmented into
- Based on geography, the market report covers data points for 28 countries across multiple geographies such as North America, South America, Europe, Asia-Pacific and Middle East & Africa.
- · Some of the major countries covered in this report are U.S., Canada, Germany, France, U.K., Netherlands, Switzerland, Turkey, Russia, China, India, South Korea, Japan, Australia, Singapore, Saudi Arabia, South Africa, and Brazil among others.
- Mass contextual advertising
- Focused contextual advertising
- Contextual behavioral advertising
- Contextual billboard advertising
- Activity-based advertising
- Location-based advertising and others
- Mobile devices
- Desktops
- Digital billboards
- Consumer goods
- Retail, and restaurants
- Telecom and it
- Banking, financial services, and insurance (BFSI)
- Media and entertainment
- Travel
- Transportation and automobiles
- Healthcare
- Academia and government
Market Drivers and Restraints:
- Growing use of social media by peoples
- Raising demand for personalized marketing strategies
- Growing trend of mobile advertisement
- Increasing privacy concerns due to behavioral tracking
- Low conversion ratio due to user annoyance
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