Consumer Healthcare Market to Grow at 9.26% CAGR Driven by Awareness about Lifestyle Diseases to 2020

This market report covers the present scenario and growth prospects of the global consumer healthcare market, with an increase in self-medication practices, the market for consumer healthcare products will have a positive outlook until the end of 2020.

The analysts forecast global consumer healthcare market to grow at a CAGR of 9.26% during the period 2016-2020. The growing awareness about lifestyle diseases and the increasing use of online resources to access healthcare information have made people more aware of the predisposing factors of various diseases and the available treatments, thereby driving the market.

Complete report on consumer healthcare market spread across 105 pages, analyzing 6 major companies and providing 84 data exhibits is now available at

Health-related information is readily available on the Internet, and easy access to health information aids in self-medication. Likewise, e-commerce websites are turning out to be an effective way to reach out to target consumers. The driving factor behind consumer healthcare market trend is the increased effort of manufacturers and retailers to shift to the online platform to achieve better visibility and offer convenience to customers.

Consumer health products do not require a written prescription from healthcare professionals but can be purchased directly from a pharmacy store. For instance, consumers with mild gastrointestinal conditions use gastrointestinal drugs such as laxatives, antidiarrheals, and digestives. The practice of self-medication also reduces the pressure on medical services and is easily accessible to patients in rural areas. This growing practice of self-medication is expected to positively affect the market for consumer healthcare market until the end of 2020.

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Product segmentation and analysis of the consumer healthcare market – OTC pharmaceuticals and Dietary supplements

During 2015, the OTC pharmaceuticals segment was valued at more than USD 166 billion and is expected to grow at an impressive CAGR of more than 10% during the forecast period.  These drugs are used to treat conditions such as pain, itches, cough and cold, sleeping problems, controlling smoking, weight problems, gastrointestinal problems, and tooth decay; all of which do not necessarily require the advice from a doctor. Furthermore, international companies have started entering emerging markets which will, in turn, aid in the growth of this segment during the forecast period.

Geographical segmentation and analysis of the consumer healthcare market

In 2015, the Americas were the largest market for consumer healthcare products as it accounted for close to 36% of the market share. Factors such as product innovations and increased awareness about consumer health products are the prime drivers that will propel the market for healthcare products in the region.

The global consumer healthcare market is very competitive due to the presence of several large and small vendors. The unavailability of valid literature for the efficacy of these products is leading to an increase in research and development. Some of the big players like Cipla are expected to make big investments in the market and attain market shares.

Key players in the Global Consumer Healthcare Market: Bayer HealthCare, Boehringer Ingelheim, GlaxoSmithKline, Johnson & Johnson, Pfizer, and Sanofi.

Other Prominent Vendors in the market are: Abbott Laboratories, American Health, Amway, Arena Pharmaceuticals, BASF, BioGaia, Bukwang Pharmaceutica, Chr. Hansen, Danone, DSM, Eisai, EMS, Euradite Consumer Health and Life Care, Friggs, Genomma Lab Internacional, Glanbia, Herbalife, The Himalaya Drug Company, Kellogg, McNeil Consumer Healthcare, Mead Johnson Nutrition, Merck, Mitsubishi Tanabe Pharma, Nestlé, Novartis, Nutrition & Santé, Omega Pharma, Procter & Gamble, Reckitt Benckiser, SAVA Global, Sigma Pharmaceuticals, Sun Pharma, Taisho Pharmaceuticals, Takeda Pharmaceuticals, Teva Pharmaceuticals, Unifarma Global Consumer Healthcare, Vida Laboratories and Yakult Danone India.

Further, the consumer healthcare market report states that the intense competition in the market, however, is a major challenge. In addition, policymakers often favor local manufacturers over large pharma vendors, affecting the market negatively.

Another related report is Global Healthcare SCM Market 2016-2020, the research analyst predicts the global healthcare SCM market to grow steadily at a CAGR of 10% over the next four years. Healthcare SCM systems use innovative technology solutions such as Internet of Things (IoT) to change the traditional process of managing the supply chain in the healthcare industry. Healthcare providers use IoT solutions to track logistics systems for health-related products. We note that traditional GPS-based solutions for logistics are shifting to IoT devices that offer better connectivity and mobile tracking systems. Browse complete report @

Key players in the Global Healthcare SCM market: Cardinal Health, Cerner, Mckesson and Oracle

Other prominent vendors in the market are: Airclic, Binary Stream, Epicor, Genco, GHX, Infor, JDA Software, Manhattan Associates, Mayo Clinic, Microsoft, Owens & Minor, ROi, Solstice Medical, SAP, TECSYS, and UPS.

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