Innovative coffee company Best Roast Coffee (BRC), with its magnetizing quantum water, strives to offer its customers a differentiated product. BRC’s performance-defining blend of organic coffee beans delivers a truly unique and smooth coffee experience. CEO Jason Roe credits his Harvard professor, Clayton Christensen, of inspiring him to look through the right lens, causality one of Roe’s favorite, he likes to look through before making a decision. Roe, certified in Harvard Disruptive study says, “The key thing around disruption is making people think. Disruption is going to be more prevalent in the next 10 years, than it has been in the past 10 years. The most disruptive ideas are those that don’t come from what most people are looking at every day. The lens of causality, what cause the consumer’s decision to invest in something and make their purchase decision is consciousness.” Best Roast Coffee’s business model through the causality lens, creates a solution for retailers by not selling its individual coffee beans for home use. This strategy compels retail customers to return to the stores to experience the coffee; it’s a driver of retail foot traffic.
In 2016, Roe had the confidence to question Einstein’s theory of relativity, E=MC2 in the last chapter of his e-book, “The Force is In You” which is published in 80 countries under his pen-name Ethan Carter. The final chapter of the e-book raises a key point, the role consciousness plays, in compelling something to be perceived the way it is. In 2019, it is now being discovered by CERN that E may not be equal to the MC2, as Roe claimed years earlier in his book. Roe says, “As a human looking in a mirror, we are only seeing a physical portion of ourselves, the larger portion is as visible to the eye as air or gravity is, and it truly exists as much as we believe gravity and the air do, so believe it of yourself that you’re bigger than you have ever been told”. Roe’s book discusses the Magnetic field of the planet and Consciousness as a field, a powerful force like gravity, and invisible, but it exists, and Roe argues that is what we need to study now how does it all work.”
The lens Roe looks at the world through positions his innovations years ahead of his competitors. A parallel comparison to Roe’s thinking may be found in the 1928 scientist, Paul Dirac. Dirac was known amongst his colleagues for his precise and taciturn nature, even known for being crazy. Wikipedia references that Dirac colleagues in Cambridge jokingly defined a unit called a “Dirac”, which was one word per hour. Dirac’s ideas were slow to form, some considered them nonsense at first and his ideas were even questioned by Mr. Dirac himself. Dirac once proposed that double the number of known particles in the world exists. If the proposal proved true, double the world exists. He was considered by scientists in the era as crazy, like Roe’s proposal E does not equal MC2. However, by around 1934, Dirac proved his theory of “antimatter”, and that did mean double the sub-atomic world does exist. Dirac then published the discovery of the discovery of antimatter.
Roe with AZ Governor Ducey, 2019 discussing Roe’s vision of brining Magnetized Water manufacturing to Arizona
The lens Roe looks at the world through positions his innovations years ahead of his competitors. A parallel comparison to Roe’s thinking may be found in the 1928 scientist, Paul Dirac. Dirac was known amongst his colleagues for his precise and taciturn nature, even known for being crazy. Wikipedia references that Dirac colleagues in Cambridge jokingly defined a unit called a “Dirac”, which was one word per hour. Dirac’s ideas were slow to form, some considered them nonsense at first and his ideas were even questioned by Mr. Dirac himself. Dirac once proposed that double the number of known particles in the world exists. If the proposal proved true, double the world exists. He was considered by scientists in the era as crazy, like Roe’s proposal E does not equal MC2. However, by around 1934, Dirac proved his theory of “antimatter”, and that did mean double the sub-atomic world does exist. Dirac then published the discovery of the discovery of antimatter.
Roe argues that there exists another parallel today too; “People are thinking of the next big app and the next big technology innovation, when in fact the era of apps and technology, as we know it, is now old news”. Mr. Roe subscribes to innovation. “I have experiences when I can sometimes relate to how people like Dirac felt”, says Roe. “I don’t subscribe to current thought, at my core. I truly believe that the golden age of apps and technology as we know it has finally passed”, said Roe. The idea of the unseen and energy is more common among company leaders in this era. Well-known names like Elon Musk tweets about illusions and getting beyond conventional. Mr. Roe is far down that path too “People should be learning to perceive the magnetic fields all around us, and how the field perhaps is not more than an advanced organic technology, we just don’t understand yet. The human body is an organic interface to the field. We can’t yet conceive of the magnitude of this, or how it works but one thing for sure, neuroscience, and quantum physics shows us today we do interface with electromagnetic fields every day. We should not be looking back at apps and technology. Look around you at how fast the shift in thinking and consciousness is happening. Consciousness is the future, I believe we are more connected to each other and the planet than a phone is, relying on phones to connect with each other dubs human potential down and encourages dependency, we even put the phone above us by refering to it as a so called smartphone, the smarter and more marvelous technology is the human body its electromagnetic and interfaced with a magnetic atmosphere, people just don’t recognize it, and humanity is told to rely on Smartphones. I say follow your heart, it’s a magnetic organ connecting you to all that is.
”Best Roast Coffee’s newest innovations are on the trajectory towards this.” According to Roe, “BRC already did the super coffee trends you’re seeing in retail today, we are about 5 years ahead of what is new in coffee thinking today. We don’t even need to ship roast coffee to retail stores anymore. We can roast coffee beans in real time on a device not more than 60 centimeters in height, less than the size of a water coolers, smoke free. Roast coffee without gas and emissions, and up to five times less fuel used to roast. Retailers are still all driving roast coffee vast distances to the destination stores in 2020. It seems to me, that’s a waste of fuel and packaging on coffee beans. Trucks driving roast coffee around seems to be increasing the coffee carbon footprint. For more insight you should read about drum roasting coffee and in particular the Gas afterburners it uses. Our coffee is certified carbon free, and from women-owned farms,” said Roe.
Best Roast Coffee is a coffee retail solution for existing retailers and is green focused in a carbon-conscious era.
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Website: https://bestroast.coffee