Cloud Alliance Extends Partnership with Unity Technologies, Announces a New App Store for Game Developers

As the result of the $30M exclusive deal, the MOO Store makes its debut as a resource for Unity developers in Southeast Asia

SINGAPORE – January 31, 2018 – Following the successful milestone launch of their flagship product CloudMoolah, Singapore-based gaming tech startup, Cloud Alliance, and Unity Technologies (, creator of the world’s leading real-time development platform, todayannounced that the companies have partnered to develop an app store for developers. Dubbed the MOO Store, this app store will be operated exclusively by Cloud Alliance in Southeast Asia with the goal of helping Unity game developers simplify their onboarding processes.

The MOO Store will allow developers to access the very fragmented Southeast Asia games market, inwhich developers typically need to undergo lengthy and cumbersome integration processes to publish their apps in various app stores. The MOO Store will simplify the mobile app publishing process and offer value-added services for game developers, such as customised curation, content localization and publishing.

“We are thrilled to continue our fruitful partnership with Unity. After our successful launch of CloudMoolah, we are now integrating our revolutionary payment system into the MOO Store, which will help Unity game developers simplify their onboarding processes,” said Jonathon Sze,Co-founder, Cloud Alliance. “With the announcement of the MOO store, we hope to help developers find an easier avenue to penetrate the rapidly-growing games market in Southeast Asia.”

Unity, whose real-time creative engine is a leading global choice of development platform for rich interactive 2D, 3D, VR and AR experiences, has been working with Cloud Alliance since 2016 whenthe two companies partnered to create an integrated payment platform solution, CloudMoolah. Serving more than 5.5 million game developers on Unity’s platform, CloudMoolah provides Unity developers with access to more than 500,000 retail payment points across the booming Southeast Asia games market, where credit card penetration is still less than three percent.

About Cloud Alliance

Cloud Alliance , is a Singapore-headquartered technology firm that provides payment solutions, gamelocalisation, marketing and advertising services to game developers. Cloud Alliance was founded by entrepreneurs with a collective experience of more than 30 years in the video game publishing and paymentsindustries in Asia. Cloud Alliance’s flagship product, CloudMoolah , is a payment aggregator integrated within the Unity Technologies’ game development software and is offered alongside other in-app-purchase (IAP)products from technology giants such as Apple, Google, Amazon, Facebook, Xiaomi and Samsung.

CloudMoolah allows Unity developers to enable in-app revenue collection from more than 500,000 retail point of sales across Southeast Asia where the average credit card penetration rate is less than 3 percent.

CloudMoolah Website:

About Unity Technologies

Unity Technologies is the creator of a flexible and high-performance end-to-end development platform used to create rich interactive 2D, 3D, VR and AR experiences. Unity exists to democratize development, solve hard problems and enable success — three core values that are the driving forces of Unity’s adoption by millions of creators. Unity’s powerful graphics engine and full-featured editor serve as the foundation to develop beautiful games or apps and easily bring them to multiple platforms: mobile devices, home entertainment systems, personal computers, and embedded systems. Unity also offers solutions and services for creating games, boosting productivity, and connecting with audiences including Unity Ads, Unity Analytics, Unity Asset Store, Unity Cloud Build, Unity Collaborate, Unity Connect and Unity Certification.

Unity Technologies serves millions of registered developers including large publishers, indie studios, students and hobbyists around the globe.

For more information, visit and to see the latest games and experiences created in Unity, go to

For more information, please contact:

Malini Thakker
Redhill Communications
Cloud Alliance

Ang Hoe Khoon
Ying Communications
Unity Technologies

Media Contact
Company Name: Cloud Alliance
Contact Person: Malini Thakker (Redhill Communications on behalf of Cloud Al)
Phone: +65 98453512
Address:35, Tai Seng Street, #01-01, Tata Communication Exchange
Country: Singapore