Consumer preference for easy food wrapping solutions is expected to drive the cling film market. According to Future Market Insights (FMI), cling films sales to rise at 5% CAGR between 2021 and 2031. Rising demand for high-quality and efficient packaging solutions at lower cost will drive cling film sales in the food sector.
Within the food industry, cling films are used for protecting fruits and vegetables, meat, seafood, dairy products, frozen foods, and other items against contamination and improve their shelf life. Besides this, cling wraps are used for packaging of non-food items such as consumer goods, healthcare products, and more.
Cling film protects products from getting contaminated by keeping them fresh while also enhancing shelf life. Cling film is primarily used for short term preservation for on-the-go food and online deliveries through e-commerce channels. These factors are acknowledged as critical factors driving the cling films market.
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Cling films provide protection against various biological, chemical and physical threats. Cling films are also used as a barrier on wounds by not allowing moisture or microorganisms to affect the area. The growth of the cling film market is also moderately driven by the healthcare industry as no other material other than plastic satisfies the requirements.
The demand for packaged food has increased exponentially in the past few years. This growth is primarily due to changing lifestyle and the resulting consumption of ready-made food products.
Major fast-food retailers such as Pizza Hut, McDonald’s, Dominos, Subway, and KFC have already established their presence in the North American region. The growing demand for on-the-go and fast-food products will create immense opportunities for packaging manufacturers to grow along with the market.
Food companies are looking for packaging manufacturers who are able to offer high-quality and efficient packaging solutions at cheaper costs. These factors are likely to drive the demand for cling film across North America.
Key Takeaways from the Cling Film Market Study
- Polyvinyl chloride is expected to create incremental opportunity of US$ 508.3 million by 2031. It is cost-effective and suitable for recycling processes.
- Cling film products up to 9 microns in thickness is estimated to increase 1.7 times by the end of 2031, attributed to clear and transparent packaging for food product displays.
- Canada is expected to reflect faster growth in North America, with a 6.5% CAGR due to the presence of key players and the availability of technological advancements.
- Germany leads Western Europe accounting for 26% of the value share by 2031, owing to relatively higher production capacity.
- China will continue to dominate APEJ holding over 40% of the market through 2031, supported by a large base of end users and manufacturers.
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“With competition expected to get fiercer, market players are expected to focus on capacity expansion. Mergers and acquisitions will remain key strategy as companies aim for strengthening their global footprint,” said a lead analyst at FMI.
Impact of COVID-19 on Cling Film Market
The covid-19 outbreak has bolstered the demand for food packaging solutions under the essential products category. Demand for packed foods, online deliveries, on-the-go food, and consumer goods has shifted drastically due to the shutdown caused by the pandemic for which packaging demand has risen.
Packed frozen foods with the help of cling film has been sold globally through e-commerce platforms. Due to the Covid-19 outbreak, consumers and marketers have displayed increased interest in the use of hygienic products which are reusable and recyclable outweighing concerns about plastic disposal in terms of environment.
Who is Winning?
Tier 3 players in the cling film market hold 80-90% of the overall value share. Key players contribute up to 20% of the global demand. Capacity expansion and material innovation strategies will remain important in the coming decade.
Berry Global, Intertape Polymer Group, Gruppo Fabbri Vignola S.p.A, Klöckner Pentaplast Europe GmbH & Co. KG, Anchor Packaging, Wrapex Limited, and among others are the prominent players in the global cling film market.
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Cling Film Market Report
Future Market Insights, in its new report, offers an unbiased analysis of the global cling film market, analyzing historical demand from 2014-2020 and forecast statistics for 2021-2031. The study reveals growth projections on the cling film market on the basis of material type (polyethylene (low density polyethylene, high density polyethylene, and linear low density polyethylene), bi-axially oriented polypropylene, polyvinyl chloride, polyvinylidene chloride, and others), thickness (up to 9 microns, 9 to 12 microns, and above 12 microns) and end-use (food (meat, seafood, baked foods, dairy products, fruits & vegetables, ready to eat meals, and others), healthcare, consumer goods, industrial, and others) across seven regions of the globe.
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