Clickstream Analytics Global Market – Overview
Clickstream analytics refers to the process of analyzing, collecting and reporting data of all the website pages viewed by a visitor in order to identify the search terms that helps the organizations to gain more traffic towards their website. Clickstream analytics can be used in two levels, namely traffic analytics and e-commerce analytics. Traffic analytics operates at server level and tracks the number of pages users get served and how long the page takes to load on the user’s device. E-commerce analytics is used to determine the effectiveness of the site as a channel to market. The clickstream analytics is mainly used in e-commerce market research which is useful to track the customer’s clickstream data and use it to enhance the website performance and customer experience on the website. The key drivers for the growth of clickstream analytics market is the increasing adoption of clickstream analytics in e-commerce, the unusual growth in the consumer clickstream data and the technological transformation from conventional to digital is resulting in the growth of clickstream analytics market. However, the government regulation regarding the data privacy and cyber security concerns are hindering the growth of clickstream analytics market.
Based on type the market of clickstream analytics is segmented into software and services. Among these, software type is dominating the market due to its increasing demand among enterprises. Oracle Corporation provides Oracle 9iAS clickstream intelligence which is a web-based analytical software tool that provides an analytical platform to the customers to analyze, acquire and report about web interactions between suppliers, and employees.
Based on applications, the basket analysis and personalization are expected to show the highest growth due to increasing expansion of e-commerce over the years. The vast availability of internet facilities has largely contributed in the development of the application segment in the clickstream analytics market.
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Key Players
The prominent players in the clickstream analytics market are – Adobe Systems (US), AT Internet (US), Google (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US), Hewlett Packard Enterprise (US), Jumpshot (US), Splunk (US), Talend (US), Verto Analytics (Finland), Webtrends Corporation (US), and Vlocity, Inc (US) among others.
Segmentation
Segmentation by Type: Software, and Services. By services the market is further sub-segmented into managed services, and professional services. The professional services are further sub-segmented into consulting services, deployment & integration, and support and maintenance.
Segmentation by Deployment: On-Premise and On-Demand.
Segmentation by Application: Click path optimization, Website/application optimization, Basket analysis and personalization, Traffic analysis and others.
Segmentation by End-User: Government, BFSI, Travel and Hospitality, Telecommunication and IT, Retail and e-commerce, Energy and utilities, Media and Entertainment, Transportation and logistics, and Others.
Segmentation by Region: North-America, Europe, Asia-Pacific, Rest of the World.
Regional Analysis
The regional analysis of Clickstream Analytics Market is studied for North America, Europe, Asia Pacific and Rest of the World.
North America followed by Europe is expected to be the highest revenue generating region for clickstream analytics market. North America is expected to dominate the market of clickstream analytics due to presence of major key players such as IBM Corporation, Microsoft Corporation, Oracle Corporation in the clickstream market. The increasing adoption of web analytics solutions in North America results in the growth of clickstream market in this region. Europe comes second in terms of revenue generation in clickstream analytics market since the companies in Europe such as Clickstream Technologies PLC are innovating in clickstream technology and registered its patent of clickstream software which results in the increasing revenue generation in the clickstream analytics market.
Asia-Pacific is expected to be the fastest growing region during the forecast period. Among the Asia-Pacific region, countries such as India and Japan are expected to be the dominating countries in this region due to the government initiatives for smart cities bring new ways for the e-businesses to grow resulting in the high generation of clickstream data and need for clickstream analytics solutions.
Industry News
Sep 18, Adobe Systems Inc to acquire Marketo Inc.
Adobe Systems Inc to acquire Marketo Inc – one of the leading cloud platform providers. With this acquisition Adobe plans to combine the Marketo’s Engagement Platform with its Adobe Experience Cloud to provide their customers an enhanced experience across B2C and B2B segments. This acquisition will also enhance the Adobe’s analytic tools that will provide B2B customers the ability to manage, create and execute marketing engagement with the help of Marketo’s lead management and account-based marketing technology.
May 17, Ptotem launches QuoDeck 2.0 a one-stop software as a service (SaaS)solution
Ptotem launches QuoDeck, a product for gamified learning and hosting. QuoDeck platform allow the companies to track their user’s performance by analyzing and recording data based on user’s path, behavior and involvement during the gameplay. The clickstream analytics benefits the organizations in gaining the insights into their employee’s behavior and performance.
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Industry Developments:
In August 2018, the Adobe Systems, an American multinational software company, has announced its plan of building a new high-rise office building in downtown San Jose. The plan includes a bridge for connecting the new tower with Adobe’s current headquarters.
TABLE OF CONTENTS
1 MARKETINTRODUCTION
1.1 INTRODUCTION
1.2 SCOPE OF STUDY
1.2.1 RESEARCH OBJECTIVE
1.2.2 ASSUMPTIONS
1.2.3 LIMITATIONS
1.3 MARKETSTRUCTURE:
1.3.1 GLOBAL CLICKSTREAM ANALYTICS MARKET: BY TYPE
1.3.2 GLOBAL CLICKSTREAM ANALYTICS MARKET: BY APPLICATION
1.3.3 GLOBAL CLICKSTREAM ANALYTICS MARKET: BY SERVICES
1.3.4 GLOBAL CLICKSTREAM ANALYTICS MARKET: BY DEPLOYEMENT
1.3.5 GLOBAL CLICKSTREAM ANALYTICS MARKET: BY END USER
1.3.6 GLOBAL CLICKSTREAM ANALYTICS MARKET: BY REGION
2 RESEARCH METHODOLOGY
2.1 RESEARCH TYPE
2.2 PRIMARY RESEARCH
2.3 SECONDARY RESEARCH
2.4 FORECAST MODEL
3 MARKETDYNAMICS
Continued…….
LIST OF TABLES
TABLE 1 CLICKSTREAM ANALYTICS MARKET, BY TYPE
TABLE 2 CLICKSTREAM ANALYTICS MARKET, BY APPLICATION
TABLE 3 CLICKSTREAM ANALYTICS MARKET, BY SERVICES
TABLE 4 CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT
TABLE 5 CLICKSTREAM ANALYTICS MARKET, BY END-USER
Continued……
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LIST OF FIGURES
FIGURE 1 RESEARCH METHODOLOGY
FIGURE 2 CLICKSTREAM ANALYTICS MARKET: BY TYPE (%)
FIGURE 3 CLICKSTREAM ANALYTICS MARKET: BY APPLICATION (%)
FIGURE 4 CLICKSTREAM ANALYTICS MARKET: BY SERVICES (%)
FIGURE 5 CLICKSTREAM ANALYTICS MARKET: BY DEPLOYEMENT (%)
Continued……
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