Chungbuk Launches New Wellness Tourism Push: “Wellness Begins Where Nature Breathes”

Korea’s central province of Chungbuk is emerging as the nation’s newest wellness destination, unveiling a series of nature-based healing and recreation programs under the campaign theme “Wellness Begins Where Nature Breathes.”

Lakes and Moto Arena at Belle Foret Resort. Belle Foret Resort.

Just a few hours from Seoul, the region offers a tranquil escape from urban life, a landscape where forests, lakes, and mineral springs merge to create experiences that blend Korean tradition with modern wellness. From forest meditation houses and natural hot springs to colorful healing centers and lakeside resorts, Chungbuk’s initiative aims to attract both domestic and international travelers seeking rejuvenation through nature.

Meditate and Reconnect with Nature at Jwagusan Natural Recreation Forest

Flower tea and foot bath experience programs at Jwagusan Natural Recreation Forest Meditation House. Jwagusan Natural Recreation Forest Meditation House.

Perched at 657 meters above sea level, the Jwagusan Natural Recreation Forest Meditation House in Jeungpyeong offers a sanctuary for those seeking quiet restoration. Guests can join guided programs featuring flower tea ceremonies, warm foot baths, and meditative singing bowl sessions, each designed to harmonize body and mind.

As birdsong ripples through the forest and pine-scented air fills the lungs, every step along the wooded path becomes an act of release. Leisure sports and recreation activities are also available for families, alongside personalized wellness consultations for international guests. The retreat’s core message: to “take a moment to pause and meet your true self”, resonates deeply in an age of constant motion.

Experience Lake Healing at Belle Foret Resort

Sheep ranches at Belle Foret Resort. Belle Foret Resort.

Descending from the forest into a valley of shimmering lakes, travelers encounter Belle Foret Resort, a haven where mountains, water, and open skies merge in perfect balance.

Thrill seekers can ignite their energy at Moto Arena, Korea’s only FIA and CIK-FIA standard kart track, before trading speed for serenity with a gentle stroll along the lakeside path. The Marina Club offers yacht and jet-ski activities that glimmer under the afternoon sun. Families are drawn to the playful side of nature: riding horses, feeding sheep, and laughing across wide green meadows. Here, exhilaration and peace coexist seamlessly.

Color and Calm at Rainbow Healing Center, Yeongdong

In Yeongdong County, the Rainbow Healing Center, part of the region’s Rainbow Healing Plaza, engages all the senses through sound, taste, and touch. Inside, traditional Korean music (gugak) drifts through the air, mingling with the aroma of ripe local fruits.

Guests explore wine meditation, mindful eating sessions, and illite therapy in tranquil private rooms designed for inner reflection. The center’s architecture and interiors feature illite throughout, complemented by nearby facilities such as the Illite Hotel and Illite Healing Village, forming an integrated wellness tourism network that defines Yeongdong’s identity.

Certified as a barrier-free facility, Rainbow Healing Center ensures every visitor, including those with disabilities, can enjoy a truly inclusive healing experience.

One Bite, One Sip, One Pace Slowed Down at White Dandelion Village in Boeun

“One Bite, One Sip” experiential program at White Dandelion Village. White Dandelion Village.

In the upper reaches of the Daecheong Dam, fields of white dandelions sway like drifting clouds around the peaceful White Dandelion Village in Boeun. Inside a traditional hanok hall, guests take part in the “One Bite, One Sip” tea experience, where handmade confections and Korean flower tea are served with quiet care.

Beyond tea, visitors can try dandelion embroidery, threading calm into every stitch, a slow art that embodies mindfulness itself. To better serve international guests, the village is developing a multilingual guidance system with English and Chinese QR-coded materials for lodging, programs, and lunchbox information. A unique “video + QR embroidery kit” will also allow visitors to enjoy the craft independently, transcending language barriers.

Revitalize Body and Soul at Chojeong Healing Village, Cheongju

Aqua Aerobics at Chojeong Healing Village. Chojeong Healing Village.

No wellness journey in Chungbuk is complete without the Chojeong Healing Village in Cheongju, home to naturally carbonated hot springs famed for their rejuvenating minerals. The bubbling pools offer a range of therapies, from hot and cold spa treatments to thermal circulation programs, designed to relieve fatigue and improve circulation.

Guests can also participate in aqua aerobics, laughter therapy, and singing bowl meditation for a complete mind-body experience. Nearby stands Chojeong Haenggung, a restored hanok complex built on the historic grounds where King Sejong the Great of the Joseon Dynasty (r. 1418-1450) once stayed, blending royal heritage with modern healing traditions.

Where Modern Wellness Meets Ancient Wisdom

At the very center of Korea, where forest meets lake and ancient springs breathe beneath the soil, Chungbuk offers more than a destination; it offers transformation.

Here, modern wellness merges seamlessly with centuries of Korean tradition, integrating natural therapies, meditation, and Korean medicine into one harmonious experience. From the quiet mountains of Jeungpyeong to the thermal springs of Cheongju, visitors are invited to listen, breathe, move, and heal in perfect rhythm with nature itself.

Sponsored content by Chungbuk Institute of Science & Technology Innovation.

Media Contact
Company Name: Chungbuk Institute of Science & Technology Innovation
Contact Person: Ha-na Kang
Email: Send Email
City: Cheongji-si
State: Chungcheongbuk-do
Country: South Korea
Website: www.healingyou.co.kr/site/en/index.html