August 17, 2021 – Yellow Class, an online ed-tech platform based out of India, has raised $6Mn in a Series A round led by Elevation Capital. The company will use the funds for driving expansion in international markets focusing on the USA, Australia, Europe and SouthEast Asia.
Founded in June 2020 by Anshul Gupta and Arpit Mittal, Yellow Class is India’s largest destination for free extracurricular and co-curricular classes, merging fun and learning for children in the 3-12 years’ age group, across over 40 categories like art, dance, yoga, general knowledge, logical reasoning to name a few. Anshul and Arpit launched the company with the objective of improving accessibility to a variety of classes for budding young learners.
Since its inception, more than 1 million children have been engaged in over 150 million minutes of learning and classes (collectively). The US is the third largest market for Yellow Class after India and the Middle East.
Anshul and Arpit, Co-founders, Yellow Class, in a joint statement said, ”In the last 10 years, there has been an exponential rise in the time spent by children passively consuming online content. With Yellow Class, we are creating a new category in the ed-tech space. Easy to access, fun, interactive classes that kids love.”
The global extracurricular and cocurricular market is pegged at $200 Bn currently. This is a fragmented market mostly catered to by smaller localized players. So far, Outschool is the largest player in the US market. Yellow Class has already experienced initial traction and now plans on setting up a strong footprint in the region.
Yellow Class addresses the pain points of access to quality extracurricular education in various categories, through its superior online format, while remaining cost-effective and scalable. Through strong word of mouth, the company has grown 18X in the last six months and plans to experiment with new categories. They are also enhancing user value and ensuring deeper progress tracking to become the largest global early-learning community for children.
Commenting on the funding, Deepak Gaur, Partner, Elevation Capital, said, “Extracurricular learning represents one of the fastest growing sectors in ed-tech. Yellow Class offers the widest range of extracurricular activities for children through live-streamed classes.”