Market Overview:
Cheese is a milk product derived from the coagulation of milk protein known as casein. Cheese comes with a wide range of flavors, textures, and forms. Cheese powder is dehydrated cheese. They serve as a substitute for hard cheese because of their convenience in handling, shelf-life stability, and storage. Cheese powder can be sold in the form of reduced-fat by using low-fat and salt as a cheese ingredient. Commonly available cheese powders are mozzarella, cheddar, American cheese, blue cheese, and parmesan.
The retail and foodservice industries are seeing innovations in cheese powder flavors as a major opportunity for expanding their Cheese Powder market. Consumers are readily inclined towards trying new cheese powder flavors in their daily diet which is fueling up the idea positively. The world has witnessed a rise in the health-conscious population. Due to fast-paced lifestyles and long working hours, people have less time for exercise, and eating food with less fat content is the only option they have to stay fit. Because of the increase in obesity-related problems, more and more people are avoiding food with high fat content. All these factors have pushed the demand for low-fat cheese powder.
The emerging market opportunities for cheese powder appear to be conducive for the acceptance of convenience food in Europe and North America region. Fresh cheese, along with soft and hard cheese finds wide application in the food sector. Cheese Powder is used in various ready-to-eat meals, convenience foods and fast-foods which is widely consumed on a global level. The popularity of on-the-go food is driving the market for cheese powder as a major ingredient in the food products. The food service industry plays a key intermediary role between producers and processors at one end and consumers at the other end. The consolidation and market concentration of foodservice industry creates multitude of opportunities for the market growth of cheese powder market. High focus on R & D and advancements in technology has led to innovations in cheese powder flavors which is found to be attracting consumers globally.
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Latest Industry Updates:
July 2017 Land O’lakes, Inc. launched clean label & organic cheese powder especially for the popcorn
July 2017 Kraft Heinz launched clean label cream cheese powder especially for the biscuits
June 2017 Lactosan launched new cheese powder under the brand name of “EDAM”
Major Key Players:
Key manufacturers are focusing to enhance its brand name by arranging various promotional activities. The company has participated in various social media promotions, events and interaction with the consumers. The manufacturers have demonstrated their new product offerings to attract the new customers. By this strategy the product of the company will be popular among the consumers which will aid to increase the overall profitability of the company.
Moreover, the key players are emphasizing in the research & development process to introduce new product also to extend the product line. Key players are introducing new cheese powder in different flavored to increase the volume sales and to increase the overall revenue of the company. In addition, manufacturers focus on effective packaging design as it has noticeable impact on consumers’ shopping behavior. Packaging plays a significant role in product marketing for any business that makes or sells products and act as selling point for many consumers by delivering a sense of quality and reflect the product’s brand image.
The key players profiled in cheese powder are Land O’lakes, Inc., Aarkay Food Products Ltd, Dairiconcepts, L.P., Kerry Group PLC, Lactosan A/S, Archer Daniels Midland Company, and Kanegrade Limited among many others.
Segments:
Global cheese powder market has been divided into type, form, application and Region
Based on Type: American, Asiago, Asadero, Blue Cheese, Cheddar, Mozzarella, Colby, Cream, Havarti, Parmesan & others
Based on Form: Grated, powdered and mixtures/blends
Based on Application: Ready to eat foods, creams, confectionery, sauces dips, processed cheese, snacks, bakery & snacks, flavors & others
Based on Region: North America, Europe, Asia Pacific, and Rest of the World
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Regional Analysis:
Cheese Powder Market is segmented into Europe, North America, Asia Pacific and Rest of the World. Among all the region, North America region is estimated to retain its dominance throughout the forecast period of 2017-2023. The U.S. is the major country in North American region. It holds 30% market proportion in the global cheese powder market in the year of 2017.
However, Asia Pacific region is projected to expand at a high pace as compare to the other region and will register a healthy CAGR of 5.08% during the forecast period. Increasing middle income population group with more disposable income, continuous urbanization in developing economies are anticipated to fuel the sales of cheese powder in Asia Pacific region. Apart from that, consumers are tend to adopt western culture which is anticipated to be the key factor for the rising growth of cheese powder in Asia Pacific region. Moreover, significant product innovation along with strong promotional activities by the key players is positively influencing the growth of cheese powder in the Asia Pacific region in the upcoming decade.
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