We want to visualize unique values and emotions that transcend across time. In addition, it promotes Korean tradition and its culture by putting stories in all products. 

“Hyangwonjeong” in Gyeongbokgung Palace used to be a resting place for kings and their families in the Joseon Dynasty. The “Hyangwonjeong” series, inspired by “Hyangwonjeong,” are designed with the royal court clothing of the Joseon Dynasty, and its gradation adds various expressions on the product; the company gave the name of a woman who represents the times. You can feel the fun of knowing the history together beyond the beauty of bottle.

There are products like ‘Masil’, a work with a realistic expression of the skirt of Shin Yun-bok, a representative custom painter of the Joseon Dynasty, and ‘Satto’, which contains the spirit of the Joseon scholar; also, there are other pieces like ‘Arang’ and ‘Moondeuk(suddenly)’ and each product has a modern feel for the expressiveness and gradation technique. 

Hanbok pottery is decorative by itself but has the advantage of being able to use it in various ways according to suit your taste. The perfect combination of colors can satisfy both practicality and decorativeness. 

All products of HELLOASSI are manufactured by combining the factory production system and handicraft (hand-made) technology and they contain the characteristics of handicrafts with high collection value and stability of supply at the same time.