Farmington, N.Y. – October 22, 2025 – Cazbah Total Internet Marketing Solution (“Cazbah”), a veteran-owned digital-marketing firm headquartered in the Finger Lakes region of New York, is proud to announce the publication of its latest case study highlighting the transformation of Flavor Burst LLC (“Flavor Burst”), a global leader in multi-flavored frozen-dessert dispensing systems. The case study documents how Cazbah’s strategic redesign of Flavor Burst’s digital presence and search-engine optimization (SEO) program have enabled the company to strengthen its market position, support its distributor channel more effectively, and free internal resources for creative innovation.

A LEGACY BRAND, RE-IMAGINED FOR THE DIGITAL AGE

Flavor Burst is a second-generation, family-owned manufacturer based in central Indiana, known worldwide for flavor-infusion systems that turn a single soft-serve, shake, slush or frozen-cocktail dispenser into a multi-flavor experience. Originally developed in the late 1980s, the company secured a patent by 1989 and has grown into a global business serving chain restaurants, convenience stores, food trucks, and international outlets.

Despite its innovative product suite and global distribution through Taylor Distributors, Flavor Burst entered the digital era without a formal marketing department. Marketing was managed by a single in-house resource primarily focused on graphic design and product support, rather than digital strategy. That meant the company lacked a scalable digital infrastructure, a clear SEO roadmap, and the website functionality needed to drive brand awareness and support its distributor network.

THE PARTNERSHIP: WHY FLAVOR BURST CHOSE CAZBAH

When the company selected Cazbah as a digital-marketing partner, the decision hinged on more than technical skill. As Director of Marketing Angie Gouge explained:

“You guys are a family business as well. You kind of know what that’s like. And that was important to us.”

Cazbah’s proposal offered three key pillars:

• A comprehensive review of backend website architecture, analytics (including Google Analytics 4), and SEO health.
• A redesigned, easy-to-navigate website that reflected the fun, flavor-rich identity of the brand and served distinct audiences (distributors, shop owners and end-customers).
• Responsive and ongoing support, including assistance during the company’s acquisition by The Middleby Corporation in early 2023, so the digital program would scale with the business transition.

MEASURABLE WINS: RESULTS FROM THE CAZBAH-FLAVOR BURST COLLABORATION

From the initiation of the project onward, Flavor Burst began to see clear improvements in digital engagement and brand visibility:

• The redesigned site, featuring the newly-launched “Flavor Burst Finder Map,” enabled end-customers and operators to locate outlets using Flavor Burst equipment; a critical step for a company whose equipment is often resold and whose brand visibility was previously limited. Gouge noted:“The map has been wonderful in helping people locate places that have Flavor Burst.”
• SEO-driven traffic increased steadily, particularly during peak summer months when frozen-dessert demand is highest. While predictable, seasonal dips remained, the overall traffic trend shifted upward.
• Monthly check-in sessions between Flavor Burst and Cazbah’s assigned Internet Marketing Consultant allowed real-time review of analytics, enabling the team to link content efforts (such as monthly blogs) to user engagement and lead behaviour.
• From a resource standpoint, as Gouge put it:“If we weren’t with you guys, we would have to either hire additional staff or go with a much bigger company to handle the needs that we have. Our budget is really tight being a small company, so it definitely has been a good value for us.”
• The partnership has resulted in multi-year renewals of the digital program with Cazbah: a strong signal of trust, satisfaction and perceived return on investment.

WHY THIS MATTERS: STRATEGIC IMPLICATIONS FOR THE FOOD-SERVICE INDUSTRY

For food-service equipment manufacturers like Flavor Burst, digital visibility isn’t a nice-to-have; it’s foundational. As distributors continue to manage direct sales, the brand must maintain a self-serving online presence that supports operator-decision-makers, attracts end-customers, and delivers measurable engagement. By building a robust digital foundation, Flavor Burst positioned itself to scale:

• The improved SEO performance elevated the brand’s authority online, enhancing credibility with customers and its parent company, Middleby.
• The redesigned site concentration on both B2B (distributor/retail operator) and B2C (end-consumer) channels enabled broader touchpoints, providing brand reinforcement and lead capture.
• The digital platform freed internal marketing resources to focus on their core strength — flavour-system innovation and equipment support — rather than backend website maintenance and ad hoc digital fixes.

As food-service operators increasingly search online before sourcing equipment or ingredients, the digital channel has become a primary buyer touchpoint. For Flavor Burst, the Cazbah partnership created a repeatable, scalable foundation: one that supports future growth, product launches and channel expansion.

LOOKING AHEAD: GROWING TOGETHER

With Flavor Burst now part of Middleby’s global equipment portfolio, the timing of the digital upgrade was strategic. The stronger online presence, optimized analytics and distributor-ready digital assets enabled a cleaner transition and faster integration into the parent-company ecosystem.

Cazbah’s role did not end after the website redesign; it continues to provide hosting support, analytics monitoring, content updates, and evolving digital marketing support through 2025 and beyond.

“As we grow and innovate, we want our digital presence to reflect the flavour-forward, experience-driven brand that Flavor Burst stands for,” said Angie Gouge, Director of Marketing at Flavor Burst. “Cazbah has given us the platform to be visible, credible and ready for whatever comes next.”

ABOUT CAZBAH TOTAL INTERNET MARKETING SOLUTION

Cazbah is a veteran-owned full-service digital-marketing agency based in Farmington, New York, providing website design, SEO, content development, lead-generation, analytics and dedicated support to small and mid-sized manufacturing and B2B companies. Founded on family values and a commitment to integrity, responsiveness and results, Cazbah has served hundreds of clients seeking to turn their web presence into measurable growth.

Website: www.cazbah.net

Phone: 866-4-CAZBAH

Email: marketing@cazbah.net

ABOUT FLAVOR BURST LLC

Flavor Burst is a global manufacturer of flavour-infusion systems for frozen desserts and beverages. Founded in the late 1980s in central Indiana, the company’s patented technology enables operators to deliver multi-flavour experiences via soft-serve, shakes, slushes, smoothies and frozen cocktails — often from a single equipment spout. Today, as part of The Middleby Corporation’s (MIDD) food-service division, Flavor Burst distributes worldwide through Taylor Distributors and other major networks.

Website: www.flavorburst.com

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