Wednesday - January 14, 2026

Outbound Lead Generation Regains Momentum as B2B Teams Seek Control Over Growth

Martal Group As inbound channels grow more expensive and less predictable, B2B companies are re-embracing outbound lead generation, prompting Martal Group to refine its industry-specific outreach strategies across professional and service-driven markets. Outbound lead generation is experiencing a resurgence as … Continue reading