Companies have invested heavily in creating effective, interesting, and important case studies and testimonials. Too often these effective and cost-justified essays are not read because they are not heavily cross-promoted in PR and social media. These case studies can be quickly and easily converted to feature articles; when published weekly with corresponding PR and tweeting, the conversion-to-sales is 100% greater than simply publishing the case study. This unique combination of proactive content combined with PR and social media has never been offered as a bundled package until now.
TR Cutler suggests that to cross-promote case studies is essential so that those SEO efforts have prospects in the manufacturing and industrial sector lean about real-world solutions. Only when the pain points are identified can a prospective adopter of technology believe the vendor truly understands the issues and challenges being faced.
Cutler suggests that a situational conversation is vastly more effective than merely another product brochure or press release. The problem being solved is paramount and it is through effective case studies that technology vendors can explain their value propositions.
AutomationMedia is superb at these detailed case study campaigns because space constraints are not an issue. Cutler has been a contributing editor for the magazine for more than a decade.
Contact TR Cutler, Inc. for more information.
About TR Cutler, Inc.
Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler is celebrating the 20-year anniversary of the Manufacturing Media Consortium.
Cutler has authored more than 7,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals. Cutler is the most published freelance industrial journalist worldwide, and more than 4200 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.
Company Name: TR Cutler Inc.
Contact Person: Thomas R. Cutler
Email: Send Email
Address:3032 S. Oakland Forest Dr. S-2803 Unit 2803
City: Fort Lauderdale
Country: United States