The 139th China Import and Export Fair, widely known as the Canton Fair, concluded successfully in Guangzhou from April 15 to 19, 2026. As a premier platform for global advanced manufacturing and international trade, this edition attracted more than 32,000 exhibitors. The power equipment, new energy and intelligent industry sections remained exceptionally popular, with Southeast Asian buyers emerging as the most active and high-intent group of visitors.
People Electric Group showcased its full-industry-chain intelligent power solutions at booths 15.3A23–25 and 15.3B09–11. During the fair, we held in-depth negotiations with engineers, developers, distributors and agents from Vietnam, Thailand, Malaysia, Indonesia, the Philippines and other ASEAN countries. We not only secured numerous intended cooperation agreements but also clearly identified the explosive opportunities in the Southeast Asian power market, further confirming that Chinese power equipment is shifting from “product exports” to “solution exports” and becoming a key pillar of energy infrastructure and green transformation in Southeast Asia.
1. Southeast Asia’s Power Market: A Golden Growth Period Driven by Demand and Transition
Southeast Asia is currently at a critical stage where accelerated industrialization, rapid urbanization and energy structure reform converge, creating rigid and growing demand for power equipment and system solutions.
In terms of basic infrastructure demand, many ASEAN nations are vigorously promoting the construction of industrial parks, commercial real estate, residential communities, transportation hubs (airports, subways, ports) as well as mining and oil-gas projects. There is a huge gap in power transmission and distribution network upgrades, low-voltage protection equipment renewal, and the popularization of intelligent power distribution systems. Meanwhile, the continuous advancement of cross-regional power grid interconnection and cross-border electricity trade has driven sustained demand for high-voltage equipment, transformers and integrated switchgear.
In terms of energy transition, abundant solar and hydropower resources, coupled with volatile global energy prices and carbon neutrality targets, have led many countries in the region to raise renewable energy installation targets for solar, wind and hydropower, accelerating the shift from fossil fuels to clean energy. According to the International Energy Agency (IEA), investment in low-emission power sectors in Southeast Asia continues to rise. To accommodate the high penetration of renewable energy, DC protection devices, PV-specific circuit breakers, surge protective devices and energy storage supporting equipment are experiencing a surge in demand.
Policy-wise, the dividends of RCEP keep unfolding. Countries including Cambodia and Thailand apply zero or preferential tariff rates to PV, energy storage and power equipment. Vietnam has released a new power development plan to attract overseas power investment and equipment imports, removing many barriers for Chinese power equipment to enter the local market. In short, Southeast Asia has become one of the fastest-growing and most promising core markets for the global power equipment industry.
2. Chinese Power Equipment: Four Core Strengths Leading in Southeast Asia
At the 139th Canton Fair, Chinese power equipment enterprises continued to attract Southeast Asian merchants thanks to four irreplaceable competitive advantages:
⭕️ Full Industrial Chain Supporting Capacity
China boasts a complete power equipment industrial chain covering power generation, energy storage, transmission, transformation, distribution and end-use. We provide one-stop turnkey solutions rather than single-device supply, perfectly matching the comprehensive needs of large-scale power EPC projects, integrated park power supply and new energy power station grid connection in Southeast Asia.
⭕️ Mature Technology Compliant with International Standards
Mainstream domestic enterprises hold certifications including IEC, CE and SAA, with technical standards aligned with leading international brands. Our products are also well-adapted to high-temperature, high-humidity and unstable grid environments in Southeast Asia, with proven stability and reliability verified by numerous overseas projects.
⭕️ Cost-Effectiveness and Rapid Delivery
Backed by large-scale intelligent manufacturing and efficient supply chains, Chinese power equipment offers superior cost performance. We also meet the requirements of overseas projects for short lead times, large volumes and customization, which is critical for time-sensitive infrastructure and new energy initiatives.
⭕️ Engineering Services and Localization Capabilities
More and more Chinese companies are shifting from “selling products” to “delivering services”, providing full-process support including preliminary survey, solution design, installation guidance and operation & maintenance training. This effectively addresses the lack of technical support and weak O&M capacity in the Southeast Asian market.
3. People Electric: Deepening the Southeast Asian Energy Market with Full-Chain Solutions
As a Global Top 500 Machinery Enterprise and China Top 500 Enterprise, People Electric Group has focused on intelligent power equipment since its founding in 1986. We have built a full industrial chain covering power generation, energy storage, transmission, transformation, distribution, sales and application, with business covering more than 150 countries and regions. We possess long-term experience and successful implementation cases in the Southeast Asian market.
In Southeast Asia, People Electric does not merely export individual products such as circuit breakers, transformers and contactors, but provides customized integrated power solutions tailored to local demands:
● For power grid infrastructure: We offer high-voltage vacuum circuit breakers, oil-immersed transformers and integrated transmission and distribution equipment, suitable for 110kV, 220kV and other voltage-level transmission lines and substation construction.
● For new energy scenarios: We provide PV-specific DC circuit breakers, energy storage protection devices and surge protectors to support safe grid connection and operation of distributed and utility-scale PV power plants.
● For industry and construction: We supply a full range of control and protection equipment including molded case circuit breakers, miniature circuit breakers, thermal relays and AC contactors, covering safe electricity use in industrial parks, commercial buildings and residential communities.
● For large-scale projects: We provide turnkey engineering services, covering full-process management from solution design, equipment supply and on-site commissioning to post-delivery maintenance.
At the fair, multiple partners from Vietnam mentioned that People Electric has deeply participated in a number of major local power projects, including 110kV transmission and distribution projects, 2×41MW hydropower stations, 220kV substations, 2×50MW thermal power stations and 10.5kV transmission lines, with a cumulative contract value of hundreds of millions of US dollars. Our stable product quality and professional project delivery have earned high recognition from local owners and EPC contractors.
Relying on six intelligent manufacturing bases, the People 5.0 platform ecosystem and smart grid solutions, People Electric can quickly respond to customized demands in Southeast Asia, ensuring products comply with local grid standards, climatic conditions and safety regulations. Through our global service network, we achieve rapid response, localized delivery and after-sales support, truly eliminating worries for overseas customers.
4. New Opportunities from the Canton Fair: From Trade Matching to Long-Term Win-Win Ecosystem
The 139th Canton Fair is more than a platform for order matching; it is also a vital window for Chinese power equipment enterprises to gain market insights, connect resources and upgrade cooperation. For People Electric, this fair brought not only intended partnerships but also three long-term values:
First, precise connection with core Southeast Asian channels. The presence of leading local engineers, energy developers and regional distributors has helped us further improve our channel layout in Southeast Asia, laying a solid foundation for future project implementation and market penetration.
Second, validation of market adaptability for new energy and intelligent power solutions. PV protection, DC circuit breakers and intelligent power distribution solutions received the highest inquiries during the fair, confirming that the Southeast Asian market is accelerating toward green and intelligent development and strengthening our commitment to increasing R&D investment in new energy power equipment.
Third, promotion of the upgrade from “product export” to “ecological cooperation”. A growing number of Southeast Asian customers prefer long-term technical cooperation, joint R&D and localized service collaboration with Chinese enterprises, rather than simple equipment procurement. This aligns perfectly with People Electric’s positioning as a global intelligent power solution provider.
5. Outlook: Building a Green Energy Future in Southeast Asia Through Power Connectivity
As energy transition deepens and power grid infrastructure improves in Southeast Asia, the dividends for Chinese power equipment going global will persist in the long run. Enterprises with full-industry-chain capabilities like People Electric will occupy an increasingly important position in the Southeast Asian market with strong solution capabilities, product quality, delivery capacity and service support.
Moving forward, People Electric will take the 139th Canton Fair as a new starting point to further deepen the Southeast Asian market:
● Continuously optimize solutions for new energy, smart grids and industrial control scenarios;
● Strengthen localized services and technical support to improve response speed and service quality;
● Collaborate with more Southeast Asian partners to participate in key projects including power transmission and transformation, new energy, industrial power supply and urban power distribution;
● Support countries in Southeast Asia in achieving multiple goals of energy security, low-carbon development and reliable electricity access for residents with safe, reliable and green power equipment.
From the booths of the Canton Fair to thousands of households and industrial parks in Southeast Asia, Chinese power equipment is illuminating regional development with solid strength. Committed to the mission of “providing safer power products for people around the world”, People Electric will continue to deliver full-industry-chain intelligent power solutions, safeguard the safety of every kilowatt-hour of electricity, and support global energy transition and win-win development.
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