Description:-
The analysts forecast the global campaign management software market to grow at a CAGR of 19.35% during the period 2017-2021.
CMS is mainly used to streamline, schedule, segment, and track marketing campaigns. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting.
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Covered in this report
The report covers the present scenario and the growth prospects of the global campaign management software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of CMS licenses, installation and implementation of software, training, maintenance, and subscriptions.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
The report, Global Campaign Management Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Adobe Systems
• IBM
• Salesforce.com
• SAS Institute
• Oracle
Other prominent vendors
• AgilOne
• Alterian
• Comarch
• Experian
• Five9
• HubSpot
• Infor
• Marin Software
• Marketo
• Microsoft
• OpenText
• RedPoint Global
• Salesboom.com
• SAP
• Selligent
Market driver
• Growing need for improvement in market response and customer digital experience
• For a full, detailed list, view our report
Market challenge
• High implementation and maintenance cost
• For a full, detailed list, view our report
Market trend
• Emergence of omnichannel marketing
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
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Table Of Contents – Major Key Points
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
Key market highlights
PART 05: Economic overview
Economic overview of the market
PART 06: Market assumptions
PART 07: Market landscape
Market overview
Market size and forecast
PART 08: Market segmentation by deployment model
Global CMS market by deployment
PART 09: Geographical segmentation
Global CMS market by geography
Americas
EMEA
APAC
PART 10: Buying criteria
Buying criteria
PART 11: Decision framework
PART 12: Drivers and challenges
Market drivers
Impact of drivers on key customer segments
Market challenges
Impact of challenges on key customer segments
Continued……
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