Nashville, TN – Why do smart companies with talented people produce mediocre results? A new business parable that shot to #1 on Amazon’s Organizational Change category reveals the uncomfortable answer: they’re perfectly designed to fail. “The 3 Laws: Escape Chaos, Unlock Clarity, Achieve Epic Results” by Greg Born (4.6 stars, 42 reviews) follows Marcus Chen’s journey from “Complex Corp” — where it takes 312 pages to approve a $14 lunch and 22 people meet for 90 minutes without making decisions—to discovering three principles that change everything.
FREE KINDLE DOWNLOAD:
Thursday & Friday Only (Aug 28-29 2025) on Amazon: https://www.amazon.com/dp/B0FKQHNZNY
The Problem Everyone Recognizes
The book opens with Marcus drowning in corporate dysfunction despite a six-figure salary and corner office. Sound familiar? At Complex Corp, he discovers :
- Project Phoenix requires 22 people in weekly meetings but no one can explain what it actually is
- A simple software update that should take 2 weeks stretches to 6 months
- The company spends $1.30 to make $1.00 while celebrating “growth”
- Brilliant engineers cry in bathroom stalls, broken by systems designed to prevent success
The 3 Laws That Change Everything
When Marcus crosses the parking lot to “Simple Co,” he discovers companies can deliver projects 40% faster with fewer meetings and happier people. The secret? Three deceptively simple laws :
- Simplify Before You Add — Stop solving problems by creating more problems
- Clarity Before Clever — If your grandmother wouldn’t understand it, it’s too complicated
- Results Before Activity — Busy ≠ Productive
Real Transformation, Real Results
Through Marcus’s story, readers witness :
- How 17 weekly meetings become 3 that actually accomplish something
- Why eliminating 60% of processes improved accuracy
- How project approval dropped from 12 days to same-day decisions
- Why measuring outcomes instead of activity changed everything
“Most corporate complexity exists to protect people from accountability,” Born reveals. “If a project fails in a 47-step process, who’s responsible? Nobody knows. Simple systems create clear ownership—and actual results.” Why This Book Matters NowBorn, a former U.S. Air Force C-5 Galaxy instructor pilot who commanded aircraft where “chaos kills and clarity saves lives,” brings unique perspective to business transformation. As a multi-time CEO and turnaround expert, he’s proven these principles work in real organizations with real constraints. “Leaders are exhausted from fighting their own systems,” Born explains the free giveaway. “If these laws help even 1,000 companies escape unnecessary complexity, it changes everything”.
What Readers GetBeyond the engaging parable, the book includes:
- The Simplicity Test for evaluating any business decision
- The 10-minute meeting framework that gets things done
- The Clarity Operating System (Clarity OS) implementation toolkit
- Free templates and resources at GregoryBorn.com/3laws
Early Reader Response
With 42 reviews averaging 4.6 stars, executives are calling it:
- “Finally explains why our meetings have meetings about meetings”
- “Should be required reading for anyone who’s asked ‘why does this take so long?'”
- “Game-changing methodology delivered through compelling storytelling”
48-HOUR FREE WINDOW
The Amazon Kindle edition will be free Thursday and Friday only at: https://www.amazon.com/dp/B0FKQHNZNY
Born’s previous books “Built to Soar” and “Be a Better Leader” established him as a no-nonsense voice for practical business improvement.
About Greg Born:
Former U.S. Air Force instructor pilot, multi-time CEO, and author specializing in helping organizations choose clarity over chaos through disciplined simplification.
Learn more or contact Greg Born at https://www.GregoryBorn.com
Media Contact
Company Name: Built To Soar Book
Contact Person: Greg Born
Email: Send Email
City: Nashville
State: TN
Country: United States
Website: https://www.builttosoarbook.com
