Tech disruptors have transformed the way consumers do business in industries across the spectrum, from travel to taxes and everything between. But until now, there’s one major sector that has only continued to burden consumers with questionable practices: the internet itself. 70% of companies invest in content marketing, but the difference between quality, trustworthy digital media, and fake news is becoming harder to distinguish.
That’s where Bubblr comes in. This ethical technology company is disrupting the unregulated world of online content by sustainably matching users, content providers, and small to medium-sized businesses – without tracking, storing, or selling personal information. It’s working towards ending the practice of large-cap, pay-to-play domination by providing an ad-free venue that will ideally allow small to mid-sized enterprises the ability to compete in a fair and transparent manner.
Founded in 2015, Bubblr offers its growing audience an alternative model with the goal of rewarding content creators and suppliers based on the consumption for their work instead of the size of their wallet –providing small suppliers an equal chance to compete with big players. Better still, in an industry plagued with privacy concerns, Bubblr is empowering the end-user with a superior search experience that doesn’t come at the cost of their personal data.
A Patented Platform Launching New Growth Opportunities
Bubblr was recently awarded a U.S. patent for its platform design, which is designed to attract small to mid-size enterprises (SME’s) and users who want to navigate online content through a socially responsible venue that doesn’t mine personal data with every click.
Bubblr offers a much simpler model for companies than other paid search engine campaigns that inevitably drown smaller enterprises, with results showcasing the world’s biggest players instead. Companies pay a low monthly subscription fee to be listed on Bubblr and fill out specifics about their business. Industry-specific businesses select their location and relevant local activities. The more precise these profiles are, the likelier their company will end up in front of end-users conducting relevant searches. Bubblr’s model rewards authenticity as opposed to promotional spending.
End users, as a result, get fair, content-based search result listings. For instance, if a user was searching for a quiet nature retreat B&B, the populated search returns would generate results from suppliers most relevant to that query. Here’s the difference, the end-user can then upvote or downvote the result, or flag it as entirely irrelevant, improving the algorithm for similar future searches. Bubblr’s ethical business model is catching the interest of an emerging generation that demands fair, unbiased, and secure digital services.
According to Steven Saunders, Bubblr Holdings CEO, the company is building toward its goal of at least one million regular monthly users and 100,000 suppliers across different categories of services and products. Once that mass is reached, the subscription model comes into effect and the content creators will share in the rewards of development. That drive is well underway.
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Building An Audience Through Branded Content
Bubblr’s NewzMine allows users to curate content through their own media channel while giving publishers the ability to focus on quality journalism while remaining in control of their own digital advertising. Bubblr’s App Factory allows online influencers to create their own custom apps that provide them with a direct communication channel onto their follower’s phones to share multi-media content.
Content creators such as journalists and influencers gain more control of their ad revenue by earning 50% of the revenue generated from the search platform. Bubblr keeps the other 50%. The better the content, the higher the reward for its creators. Thus, content consumption is the creator’s goal, providing a real incentive to produce valuable, relevant content that users will endorse. It’s a win/win/win proposition for Bubblr, its content creators, and suppliers.
The platform also has inherent advantages to users and suppliers. First, no personal data about the end-user is captured. There are no logins or cookies, and users remain anonymous to Bubblr. Second, suppliers get noticed based on their listings’ relevance and accuracy compared to the end user’s query, regardless of the company’s size. Every supplier pays the same amount, so there is no gaming the system. Third, Bubblr content providers are rewarded with revenue-sharing opportunities from Bubblr’s mobile ad-free marketing platform. The more content they create to help grow the platform, the more they stand to make.
Consequently, the business model can attract both users who demand privacy and skilled creators who can earn money by developing compelling content. The model works and positions Bubblr as a disruptor of the existing broken economic search models that reward based on ad dollars spent.
Bubblr’s Continued Growth Throughout 2020
A major component of Bubblr’s strategy centers around its plan to become publicly traded in the U.S. in the near future. This will allow the company to access the public markets while providing transparency to investors and the public. Bubblr is also developing the ability to use blockchain to authenticate genuine content and avoid promoting “fake news.”
This core value has led to continued investment by the company, particularly as fake news gains more notice. With a search prototype already built out, the news app will serve as the backbone to grow Bubblr’s digital audience before launching other apps.
An Internet Alternative With Attractive Features
Bubblr is a revolutionary company that answers the growing demand for investors backing socially responsible companies. This global movement shifts the focus away from global conglomerates that thrive on profit over ethics. Companies like Facebook (NASDAQ: F.B.) and Twitter (NASDAQ: TWTR) are losing a large share of its younger generation to competing platforms like TikTok, Snapchat, and Instagram as concerns about private data and censorship increase. From an investment standpoint, a Harvard Kennedy School study revealed that socially responsible investing amounted to $26 trillion in 2018.
Bubblr’s unique concept, paired with its mission and moral compass, offers hope that the internet can get back to its original vision; a transparent, fair, and private platform.
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