Market Highlights
The global broadcasting equipment market is expected to expand at 5.6% CAGR during the forecast period 2018–2023. Digitization and developments of internet services have transformed the broadcast industry to a great extent. The shift from analog to digital delivery methods has impacted the broadcasting equipment market considerably.
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A host of factors have been instrumental in shaping the growth of the broadcasting equipment market. Advancements in broadcast technologies along with heightened demand for ultra-high definition content production and transmission are keys to the market growth. Consumers preference has shifted to over-the-top content platforms, which have fuelled the growth of the market. Moreover, OEMs have shifted their focus from hardware-oriented products to software-based architecture, which is likely to provide growth opportunities to the market. Furthermore, more and more countries are investing heavily in digitization, especially governments, which would augment the growth of the market during the forecast period.
The high cost of broadcasting equipment remains a major bottleneck to the growth of the market. Broadcasting technologies are changing at a rapid pace, which requires frequent upgradation in equipment. However, high capital expenditure hinders investment in new equipment, which can deter the growth of the market. Nevertheless, adoption of 5G is estimated to provide lucrative growth opportunities to the broadcasting equipment market.
Competitive Landscape
Global Invacom Group Limited (Singapore), TAMURA Corporation (Japan), Harmonic Inc. (US), EVS Broadcast Equipment (Belgium), Clyde Broadcast (UK), Cisco Systems Inc. (US), Euro Media Group (France), ARRIS International PLC (US), ETL Systems Ltd (UK), Shotoku Corp. (Japan), Japan Radio Co. (Japan), Eletec Broadcast Telecom SARL (France), Telefonaktiebolaget LM Ericsson (Sweden), Sencore (US), NEC Corporation (Japan), ACORDE Technologies SA (Spain), Belden Inc. (US), Panasonic Corporation (Japan), Ikegami Tsushinki Co., Ltd (Japan), Hitachi, Ltd (Japan), Evertz Microsystems, Ltd (Canada), and AVL Technologies, Inc. (US) are the key players in the broadcasting equipment market.
Segmentation
The broadcasting equipment market has been segmented based on application and product.
By application, the broadcasting equipment market has been segmented into radio and television. The television segment has been further segmented into terrestrial television, direct broadcasting satellite, CATV, and IPTV. The terrestrial television sub-segment has been further segmented into analog and digital. The CATV segment held the foremost share of the market in 2017 and is likely to expand at a CAGR of 5.3% over the forecast period. The direct broadcasting satellite segment was the second largest segment in 2017 and is anticipated to register a CAGR of 5.8% over the forecast period. However, the IPTV segment is estimated to be the fastest-growing segment and capture a CAGR of 6.5% over the forecast period. The growth of the IPTV segment can be credited to the advantages it provides, such as on-demand streaming and content download over the internet, which has gained widespread popularity among consumers. IPTV services also include recording of TV programs which can be viewed as per viewer’s convenience and accessibility through various formats.
By product, the broadcasting equipment market has been segmented into dish antenna, amplifier, switches, video servers, encoders, transmitters and repeaters, modulators, and others
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Regional Analysis
Region-wise, the broadcasting equipment market has been segmented into North America, Rest-of-the-World (RoW), Europe, and Asia Pacific (APAC).
North America domineered the market in 2017 with the majority share of 30.6% and a market valuation of USD 1,722.4 Mn over the forecast period. Developed telecom infrastructure which provides high-speed internet has increased the demand for pay Tv in the region. In addition, the transition from analog to digital has favored market growth to a great extent. The US has a considerable presence of major market players, which gives the region leverage. Furthermore, rapid developments in network infrastructure have added to the popularity of over-the-top (OTT) content platforms such as Amazon Prime, Netflix, and YouTube. The market is estimated to expand at a CAGR of 4.2% over the forecast period.
The APAC broadcasting equipment market is anticipated to showcase remarkable growth over the forecast period. The region is investing substantially on the development of its network infrastructure and optimization of mobile broadband, which has created a conducive environment for the growth of the market. Japan is making significant investments on the development of video switchers, uncompressed transmitters for fiber optics, slow-motion controls, HEVC encoder, upconverter to 8K, 8K recorders, and uncompressed transmitters for 120 GHz band which is likely to affect the market growth positively. The APAC market is expected to be the fastest-growing market and capture a CAGR of 7.6% over the forecast period.
Europe market is growing on the back of rapid digital transformation that is being facilitated by specific purpose bodies such as Digital UK and also includes various government departments, regulatory agencies, network operators, and consumer electronics manufacturers.
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