Bottled Water Market Gets Uplift from Water Scarcity, Health and Wellness Concerns

The global bottled water market size was valued at $303.9 billion in 2022 and is expected to hit $509.2 billion by 2030, according to Grand View Research, and poised to grow at a compound annual growth rate of 6.7% in the run-up to 2030.  The U.S. bottled water market revenue amounts to $94 billion as of 2023 (up from $83 billion in 2022) and is expected to grow annually in the U.S. by 6.34% compound annual growth rate between 2023 and 2027 according to

In 2021, 15.3 billion gallons of bottled water were sold in the United States with sales volume increasing each consecutive year.  Bottled water remains the most consumed beverage among Americans with carbonated soft drinks ranking a close second also noted by

The market has a number of powerful drivers, the number one being the growing concerns regarding water pollution and various related health problems such as gastrointestinal diseases. These concerns are leading to the increased demand for clean and hygienic packaged options. 

Related to that is a drinking water scarcity seen in several regions of the world creating a further push in demand for safe drinking water, which boosts product sales. Last but not least, in the U.S. the regulators are proposing the first national drinking water standard for “forever chemicals” that are dangerous to human health. As a result, those players whose products are able to meet those standards are coming to the fore.  

Along with that, consumers are becoming more and more health and wellness-oriented, with growing attention to nutrient-fortified water. This applies to travelers, working professionals and those buying water for in-house use. Over the past few years, products with labels such as alkaline, electrolyte-rich, fortified, infused with CBD, and fortified with additional hydrogen or oxygen have been gaining popularity. With the demand for bottled water growing at a fast pace, investors can benefit from numerous rising opportunities in this space.

We’re going to focus on four stocks in the sector today; INKW, WTER, PRMW, and NSRGY. 

Greene Concepts (OTC: INKW) is a bottled water company that supplies natural artesian water branded BE WATER™, captured from one of the company’s seven natural artesian water wells. It also supplies Happy Mellow, its brand for CBD-infused beverages.  

Late last year, the company released BE WATER’s new six-pack configuration, which is popular among many retailers due to the product’s smaller size, scenic packaging, and quality taste. BE WATER is now available in a six-pack, 24-pack, and soon-to-be-released gallon-sized configurations.   

On March 21 the company said it secured new retail distribution of its bottled water product to five hundred grocery stores expected to reach all locations by late April. It has finalized a retail and distribution agreement with Merchants Distributors (MDI) and Lowes Foods and both now carry BE WATER’s new six-pack configurations throughout the Eastern U.S.

Lenny Greene, CEO for Greene Concepts, states, “We have worked aggressively to achieve our first large-scale grocery distribution deal for BE WATER. MDI and Lowes Foods see the value in bringing on our BE WATER six-packs and we are delighted to team with them.  It takes time to secure retail relationships and share with distributors and retailers the benefits of BE WATER and its appeal to consumers. We have been able to secure both accounts resulting in the aggressive movement of BE WATER production and distribution. This is a significant step forward for us all.”

Mr. Greene continues, “Our water also helps to satisfy needs related to water scarcity.  More than 1.2 billion people across the world and in the U.S. lack access to clean drinking water and even water shortages.  With the U.S. Environmental Protection Agency’s (EPA) March 2023 announcement of the country’s first national drinking water standard, the focus on high-quality water is more prevalent than ever.  We are authorized and stand ready to provide products to the federal government (FEMA) to assist the country when needed.  By providing products that offer clean hydrating bottled water for the masses, we see a valued opportunity for INKW’s ongoing success while meeting the country’s and the world’s water needs with BE WATER.”

Find additional information about Greene Concepts (INKW) at: and brand information at: and

The Alkaline Water Company Inc. (NASDAQ: WTER) is a bottler of alkaline drinking water, with an 8.8-pH balance. Its product is available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. The company applies a proprietary electrolysis process to its water production, making Alkaline88 deliver 8.8 pH alkaline drinking water with trace minerals and electrolytes, due to which it is branded a “Clean Beverage.” 

On March 23, the company said its Alkaline88 1-Gallon product is now distributed nationwide, in all Whole Foods Market stores. The most recent expansion has placed it in 306 additional locations, spanning six divisions—Mid-Atlantic, Midwest, Northeast, North Atlantic, Northern California, and Rocky Mountain.

Primo Water Corporation (NYSE: PRMW) is a provider of bottled water providing access to purified, spring, and mineral water to consumers and water filtration services. It operates under a recurring revenue model in the large format water category, at 3 gallons or greater.

The company focuses on distributing water dispensers, which are sold through 10,000 retail locations and online at various price points. The dispensers help increase household and business penetration, which drives recurring purchases of the company’s offering of water solutions.

On February 3 Primo Water has acquired an additional spring water source adjacent to its current Mountain Valley spring in Garland County, Arkansas.

Nestle SA (OTC: NSRGY) is a Swiss nutrition, health, and wellness company, which produces prepared dishes and cooking aids, milk-based products, pharmaceuticals and ophthalmic goods, baby foods, cereals, and last but not least, natural mineral and purified bottled water. Among its brands is Pure Life, as well as S.Pellegrino, Perrier, Acqua Panna, and several others.

Last year, the company said it will invest $107 million by 2030 in a low-carbon logistics of its three international water brands, focusing on an increased use of alternative fuels, and transportation options, and also optimizing payloads and routes for truck journeys. A number of the company’s water brands use bottles made of recyclable plastic. 


The bottled water market is booming, as more than 1 million bottles are sold globally every minute. The industry is expected to nearly double by 2030.

It therefore presents multiple attractive opportunities to investors, particularly with regards to stocks of companies with a strong distribution network and access to a base of artisan and spring wells.  


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