The COVID-19 Pandemic is proof that change is inevitable. One minute you have a firmly established marketing plan on hand, with a great understanding of your audience, the next minute, you have no idea how to go about marketing.
The core of great marketing is understanding your audience. Well, right now, the audience is in a point of uncertainty. Most people are anxious because of the pandemic. There is a looming sadness as well due to the social distancing measures, job loss, plus so much more.
Whereas there is no rule book on how to go about these trying times, there are several marketing factors that you need to avoid. We sought Billy Batt, who happens to be a digital marketing strategist on what marketing approaches to avoid during this COVID-19 pandemic.
Billy Batt is a serial entrepreneur with several business ventures to his name. He is the Founder and Owner of Chrome Leads. He is also the founder of the New World Marketing Order Podcast and the Chief Marketing Officer at the Pro Choice network Contractor Hub. The company, Chrome Leads, is a #1 leading marketing agency that helps businesses attract and retain their target audience. Billy noticed that companies struggle to engage with their audience at a human level. This issue is what propelled him to establish Chrome Leads. Also, the serial entrepreneur is the Chief Marketing Officer at Pace Social Media. This company helps businesses stand out from the crowd and succeed with innovative business ideas and services.
Billy is a digital marketing strategist with extensive experience in the niche. He has worked with hundreds of companies by helping them leverage a practical marketing approach in the industry. His expertise in the field led to his popularity as a 10x Ambassador. The nickname is because every activity that Billy undertakes has the potential of reaping back 10x.
Marketing During the Covid-19 Pandemic
One of the things that Billy advises companies to do is to reanalyze their marketing plan with the epidemic in mind. The pandemic has disrupted normalcy as more than 36 million Americans have filed for unemployment. For the first time, there are shortages, panics and hoarding. These are shifts that a marketer should look at and ask himself/herself, ‘what is my company producing right now, and how can I communicate with my audience sensitively and humanely.
According to Billy, this is a time when one needs to be mindful of their stress levels. As a famous quote by Lao Tzu says, “If you are depressed, you are living in the past. If you are anxious, you are living in the future. If you are at peace, you are living in the present.” The right step for your business right now is to focus on what is best for you and your clients at this challenging time. Also, it is essential to note that although your business is important, your health and the well-being of your loved ones matter most.
The second important step is to cut down on your marketing budget. You may hesitate to do this at first, but you should consider the value of cutting down on costs. Cutting down on digital marketing does not mean that you neglect your online presence. You should keep your brand presence online so that your audience is aware that your brand is still active, even if they may not make any purchases right now.
Billy also advises businesses to reevaluate their online marketing tactics. This reevaluation means checking on your images, tone of voice, and languages. The last thing you want to do right now is to appear as if you are marketing. That perception will communicate to your audience that you are insensitive.
Why You Need Billy
The changes in the market mean that you need an expert who will advise you on the next steps. This need is where Billy Batt comes in. As a digital marketing expert, Billy helps clients find the right content marketing and generate business through their new clientele. Even at this COVID-19 era, Billy’s company, Chrome Leads, is assisting businesses to figure out how best to remain connected to their target audience.
Hey, grow amidst Covid with Billy! Talk to him at firstname.lastname@example.org