If you were to compile a list of social media channels, from most important to least important, which one would you rank at the top? For sure, almost everyone would answer Facebook.
Next question, which one should be at the bottom? For a large number of enterprises, the answer would probably be YouTube. But this is wrong. Did you know that YouTube can do a lot for individuals and marketers, especially if utilized correctly and consistently?
YouTube is a popular platform and is booming even more now that a lot of people are attracted to the idea of starting their own YouTube channel. Video blogging is a fun and interactive hobby and can turn vloggers (a term for video bloggers) into a popular online personality. Not to mention the advantages of meeting new people, getting free stuff from various companies, and most of all, earning a pretty impressive income.
Taking the plunge into YouTube will be a smart move for you as it is the biggest video-only social media platform with as many as 2 billion monthly viewers. That’s a huge user base you can get by creating your own YouTube channel.
However, given the fact that almost 300 hours of video are being uploaded onto the platform every single minute, it may seem difficult for you to start on this journey. But, fret not! There are online platforms that can guide and give you powerful tips to get your YouTube channel up and running.
BestLifeHelper is an online platform that offers a wide variety of personal development courses. The platform was created with the advocacy of sharing the winning formulas to business people, budding entrepreneurs, and to everyone who’s willing to go beyond themselves and grow personally and professionally to achieve their goals.
One of the many courses offered by BestLifeHelper is YouTube Star. This course discusses how YouTube established itself as a traffic monster and how it became a powerful business tool for everyone, most especially marketers.
Advantages of having a YouTube channel
Whether you’re running a home-based business, working for a large organization, or you just simply want to do video blogging, YouTube is an effective way for you to build a presence on the platform and reach your target audience to help promote your products and services.
- Credibility – Anyone can set up a channel on the platform but only the good ones will get the highest number of views and subscribers. Taking the time to set up your channel with information about your business, custom graphics, and added links will enhance your business credibility and are more likely to attract potential customers.
- Engagement and loyalty – If you have used YouTube, it is most likely that you know how easily you can watch video after video just by clicking the recommended links. But in a business, you wouldn’t want your customers to click on the videos of your competitors and move them away from your channel. When you create a YouTube channel, your viewers can see the entire list of videos you’ve uploaded. In addition, they can also view some of the videos that you’ve marked as “Favorites”.
- Connections – Just like any other social networking website, YouTube has the ability to make connections. By allowing your viewers to post comments on your channel, you can create a connection with them by providing answers on the platform. Potential customers and returning customers will support your business if they find it to be informative.
As mentioned, YouTube is a video platform but there’s a lot you can do just by creating videos. Videos are versatile and are considered as one of the most engaging types of content in the internet world today.
YouTube is a key channel for vloggers and marketers to build brand awareness and generate leads. Creating a YouTube channel is not easy as it would take a lot of time and effort for you to run a successful channel. That means it isn’t an overnight success. But with the help of BestLifeHelper’s YouTube Star course, you’ll be off to a good start.
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