Oakland, California – Bay Area Start-Up Provides the Fitness Industry A New Way Forward
A new Bay Area startup company is on the cusp of making some serious waves in the fitness industry in the new world of COVID-19. BENCHBARRIER, a product designed to address bacteria on fitness equipment, just recently hit the market in Sacramento and will soon be introduced to the entire Fitness Industry.
Two years ago, BENCHBARRIER founders Mario St’ Rose and John Hardy, were two guys that enjoyed working out and found themselves spending a significant amount of exercise time cleaning fitness equipment. From their mutual experiences of spending half of their time cleaning fitness equipment, they birthed the idea of developing a barrier between the person working out and the fitness equipment.
“I noticed that we would spend a significant amount of time pre and post cleaning the equipment used”, said co-owner Mario St’ Rose. “No one likes to clean, but it is a necessary evil. You all know the drill – getting cleaner, wiping, toweling, working out, wiping some more, moving to the next station… blah, blah, blah. We even used towels to try to keep our skin from coming into direct contact with the gym equipment. We quickly lost track of which side of the towel was placed on the equipment verses the side we encountered. Worst of all, the towel always seemed to make its way on to the floor.”
BENCHBARRIER is a uniquely effective fitness equipment covering for individuals to employ while they exercise with various pieces of fitness equipment. It is easy to use, adapts quickly to all different types of fitness equipment and is made from an ultra-soft and ultra-absorbent split microfiber material, that has been treated with silver ions. Its cutting-edge polymer silver ion fabric treatment is activated by sweat to keep the fabric fresh by inhibiting the growth of bacteria and microbes within the fabric – keeping it odor free. Advanced split microfiber material soaks up to four-times the amount of moisture as an ordinary microfiber, wicking it away, while having a uniquely non-slip surface. BENCHBARRIER is for each individual person to use, as their own personal version of Fitness PPE, to give that extra feeling of confidence as they exercise. “BENCHBARRIER provides the fitness industry a new way forward during and after this global pandemic”, said co-founder John Hardy. “People cannot just go back to the same old way of doing things – like using diluted spray cleaner and paper towels. The public will need to be reassured that they are provided a safe fitness environment while they are exercising. This product is here at the perfect time to address consumer confidence. Most important of all, it gives users the feelings of comfort, safety and assurance, all while putting them at ease, helping them transition more easily back into the “new’” normal.”
With BENCHBARRIER‘s fitness focused design, every user will be able to have more peace-of-mind and less worry so they can focus on what they are doing rather than obsessively cleaning the whole time while exercising. “Our approach is to help individuals build confidence while exercising, by providing a whole new way for them to protect themselves and others while using fitness equipment,” said co-founder Mario St. Rose. “The beauty is that it does all this chemical free – helping people exercise in an environmentally sustainable manner.”
BENCHBARRIER Fitness PPE is the long-term solution you have been looking for!
Company Name: John Mario Products LLC
Contact Person: Mario St. Rose
Email: Send Email
Country: United States