Beauty Supply Stores Market

According to Coherent Market Insights, The beauty supply stores market is shifting toward online sales, driven by consumers who value the convenience and broader selection available on e-commerce platforms. Moreover, there is an increasing demand for personalized products, as customers look for items that cater specifically to their unique needs and preferences.

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Global Beauty Supply Stores Market Key Takeaways

According to Coherent Market Insights (CMI), the global beauty supply stores market size is projected to increase at a CAGR of 5.4%, expanding from USD 510.32 Bn in 2025 to a whooping USD 737.44 Bn by 2032.

Based on type, skincare segment is expected to account for more than one-third of the global beauty supply stores market share in 2025.

Asia Pacific is expected to retain its dominance during the forecast period, holding a prominent market share of nearly 2/5 in 2025. This can be attributed to growing focus on improving aesthetic appearance and rising demand for beauty products.

As per Coherent Market Insights’ latest beauty supply stores market analysis, North America is expected to account for nearly one-fourth of the global industry share in 2025.

Rising Beauty Consciousness and Self-Care Trends Fueling Market Growth

Coherent Market Insights’ latest beauty supply stores market research report outlines prominent factors driving industry growth. These include growing beauty consciousness among the general population and a surge in self-care and beauty trends.

There is a growing emphasis on personal grooming, aesthetic appeal, and overall well-being among commoners. This is driving demand for a wide range of beauty products, thereby fostering growth of the beauty supply stores market.

Consumers are becoming more aware of the importance of healthy skin, hair, and self-expression through makeup. This is leading to increased usage of beauty products. Similarly, social media and influencer marketing are further amplifying beauty standards and trends, encouraging consumers to explore new products frequently.

High Competition and Evolving Consumer Preferences Limiting Market Growth

Despite a positive growth trajectory, certain factors are limiting growth of the beauty supply stores market. These include intense market competition and changing consumer preferences.

Numerous local and global beauty brands compete, making it difficult for smaller and independent beauty supply brands to thrive. Moreover, many beauty stores fail to adapt quickly to emerging trends like vegan, cruelty-free, and eco-friendly products.

Rising Demand for Natural and Organic Beauty Products Creating Growth Prospects

Modern consumers are increasingly seeking beauty and personal care products formulated with natural, organic, and non-toxic ingredients. This shift in consumer preferences is encouraging beauty supply stores to expand their offerings to include a wide range of specialized products, such as organic, vegan, cruelty-free, and hypoallergenic items, thereby unlocking new avenues for revenue growth.

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Impact of AI on the Beauty Supply Stores Market

AI is reshaping the beauty supply stores market in powerful ways. From virtual try-on mirrors and AI skin diagnostics to chatbots and personalized product suggestions, this advanced technology is helping retailers enhance interactive, tailored customer experiences.

Brands like Unilever, Ulta Beauty, and Sephora are increasingly deploying AI-powered tools to enhance customer satisfaction and experience. These tools also help them improve conversion rates and average order values.

Unilever has been lately employing AI-driven tools to woo more and more customers. For instance, in June 2024, Unilever scaled up AI-powered tools to help its customers make personalized product choices. The company started using artificial intelligence to create engaging, hyper-personalized consumer experiences.

Emerging Beauty Supply Stores Market Trends

Growing popularity of DIY beauty is a key growth-shaping trend in the market. Post-pandemic shifts have significantly boosted demand for at-home beauty products like skincare kits, hair colors, facial tools, and nail care from retail stores.

Rising demand for beauty products from male consumers is unlocking new growth opportunities for beauty supply stores. This trend is encouraging industry players to broaden their offerings to cater to this demographic.

Many beauty supply stores offer professional salon products to salons and spa centers. Thus, rise in salon and spa services is expected to play a key role in boosting the beauty supply stores market value.

Expansion of e-commerce and digital retail channels is also providing a strong impetus for the beauty supply stores market growth. Many beauty supply stores are focusing on establishing strong online presence to make beauty products accessible to consumers across different regions.

Growing emphasis on hyper-personalization is expected to further boost beauty supply stores market demand. Leading brands are striving to develop customized products and AI-powered recommendations to meet consumer expectations for tailored beauty solutions.

Analyst’s View

“The global beauty supply stores market is poised to exhibit steady growth, owing to increasing beauty consciousness, rise in self-care and beauty trends, and growing demand for natural and organic products,” said senior analyst Monica Shevgan.

Current Events and Their Impact on the Beauty Supply Stores Market

Competitor Insights

Key companies in beauty supply stores market report:

– Estée Lauder Companies

– L’Oréal

– Unilever

– Procter & Gamble

– Shiseido

– Beiersdorf AG

– Coty Inc.

– Avon Products Inc.

– Johnson & Johnson

– Revlon Inc.

– Mary Kay Inc.

– Amorepacific Corporation

– Kao Corporation

– Godrej Consumer Products

– LVMH (Sephora)

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Key Developments

• In May 2025, AVEDA announced the launch of its U.S. Amazon Premium Beauty store, bringing the company’s vegan skin, hair, body, and lifestyle products to new customers in the country.
• In October 2024, Estee Lauder officially launched in the United States Amazon Premium Beauty store, bringing the company’s high-performance makeup and skincare products to Amazon customers across the nation.

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