The global beard care products market size is expected to reach USD 4.02billion by 2025 registering a CAGR of 7.7%, according to a new report by Grand View Research, Inc. Rapid urbanization and changing lifestyles are the key factors propelling the growth of this market. Growing target population across the globe will fuel the product demand further.
Moreover, impact of social media, digital marketing, and celebrity endorsements will also help spur the market growth. Rising image-consciousness and awareness about the availability of various beard care and grooming products, such as oil, wax, and shampoos, are projected to boost the demand further. A number of prominent manufacturers are investing in R&D to develop organic products as a result of rising awareness about the adverse effects caused by chemical-based products.
Thus, constant innovations will also have a positive impact on the product demand and industry growth. For instance, Beard Wax from The Man Company is a 100% natural product made of argan and geranium. L’Oreal launched BarberClub Long Beard & Skin Oil, which is made of organic ingredients and does not include silicone, colorants, or parabens.
Based on product type, wax & cream is anticipated to be the fastest-growing segment over the forecast period. This growth is attributed to rising popularity of beard wax and creams due to their benefits like softer beard, as well as skin. Europe held the largest market share in 2018. The market growth is majorly influenced by various beard and moustache championships hosted in Europe such as ‘World Beard and Mustache Championship’ and ‘Braw Beard and Moustache Championships’.
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Key Takeaways from the report:
- In terms of sales,wax & cream product segment is projected to grow at a CAGR of 8.7% from 2019 to 2025
- Convenience stores was the dominant distribution channel segment in 2018 and accounted for a share of over 45.0%
- Europe region led the global beard care products market in 2018 and held a share of 44.5%
- Some of the key companies in the market are L’Oreal S.A.; Revlon, Inc.; Unilever; Edgewell Personal Care; The Estée Lauder Companies, Inc.; Honest Amish; and Wild Willies
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Grand View Research has segmented the global beard care products market on the basis of product, distribution channel, and region:
Beard Care Product Outlook (Revenue, USD Million, 2015 – 2025)
- Wax & Cream
- Shampoo & Conditioner
Beard Care Products Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)
- Supermarkets & Hypermarkets
- Convenience Stores
Beard Care Products Regional Outlook (Revenue, USD Million, 2015 – 2025)
- North America
- Asia Pacific
- Central & South America
- Middle East & Africa
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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