Baby enRoute, the popular Ottawa-based baby retailer with additional locations in British Columbia, today unveiled several new products designed specifically to address the evolving needs of modern parents. As life gets busier for families juggling careers, activities, appointments, and quality time, Baby enRoute has made it a priority to find and deliver solutions to make parenting young children more manageable.
“It is known first-hand that parenting today comes with unique demands and stresses,” said the Baby enRoute’s founder. “As parents themselves, the same realities are lived, so the mission is to curate and offer products that can truly simplify and bring joy back to these special but hectic parenting years.”
The latest solutions from Baby enRoute span several product categories and include strollers, car seats, furniture, feeding items, bathtime, diapering, sleep, toys, gear, and more. Safety and durability have always been top priorities for the company when selecting merchandise. The new offerings have been vetted to meet and exceed all applicable safety standards in Canada. The products also represent the latest innovations to address specific pain points parents face.
Some highlights of the new lineup of problem-solving products include the Valco Baby Snap Duo Trend Stroller. This lightweight stroller accommodates two children and features a unique fold-down design that allows it to stand freely when collapsed. This allows parents to easily pack their trunks while kids are strapped into the stroller rather than trying to simultaneously hold a child and a bulky stroller.
Also featured is the mifold Grab-and-Go Car Booster Seats. These revolutionary boosters fold down to the size of a handbag for easy portability. Parents can conveniently keep them in multiple vehicles for when kids need to transition from one car to another without hassling with moving bulky car seats.
The guzzie+Guss Perch High Chair is another standout new offering. This adjustable high chair doubles as a booster seat and can safely secure children from ages 6 months to 5 years old for feedings. Its slim design saves space in kitchens and dining areas.
For bath time, baby enRoute now offers the OXO Tot Bath Toy Organizer. This durable container suctions to bathroom walls and corrals all the squirting, floating bath toys kids love, minimizing post-tub cleanup and keeping floors dry. In the sleep category, there’s the Halo Bassinest Swivel Sleeper. This bedside bassinet rocks and swivels 360 degrees to let parents tend to their babies without having to leave their beds. This helps facilitate midnight feedings and diaper changes.
And for entertainment, Baby enRoute now offers the Baby Einstein Take Along Tunes Musical Toy. This easy-to-attach toy stimulates babies’ senses with lights, textures, and Baby Einstein music. Its Pickle character also introduces object permanence. Parents can conveniently take it on the go to entertain babies in strollers, cars, and more.
The full list of Baby enRoute’s innovative new offerings can be explored on the company’s recently redesigned website at babyenroute.ca. The products are also available to experience in person at the company’s three store locations in Ottawa, Westboro, Richmond, and Metrotown.
“There could not be more thrill to introduce these problem-solving products to the shelves of stores and websites,” said Brown. “Pride is taken in curating the best gear out there for modern parenting, and the belief is these latest finds deliver. Eagerness abounds for parents to check them out!”
Baby enRoute remains committed to seeking out cutting-edge yet functional products addressing all aspects of parenting young kids in today’s fast-paced world.
Founded in 2007 by Michelle Brown, Baby enRoute has become Canada’s leading baby store for modern, urban parents. Brown, herself the mother of three high-energy kids, opened the first location in Ottawa upon recognizing a need for parental gear and supplies specifically catering to busy, mobile families. The store’s product selection emphasizes innovative, multifunctional, high-quality merchandise that simplifies life with babies and toddlers on the move.
Over the years, Baby enRoute has expanded, adding a second Ottawa location in 2017, followed by stores in Richmond, British Columbia, and Metrotown in 2019. Beyond its retail stores, Baby enRoute also runs a popular e-commerce site, allowing customers from all over Canada to conveniently access its unique, problem-solving products.