Industrial journalist, TR Cutler recently captured insights from thought-leader Chris Raven, UK Channel manager for Oro, Inc. Raven discussed why B2B eCommerce is a requirement for efficient manufacturing. He explained only with open-source, cloud-based technology can a lower total cost of ownership and a shorter time to market be assured; it allows for scalability, flexibility, and personalized experiences meeting and exceeding contemporary B2B customers’ demands. Read the entire article in Manufacturing Matters here.
According to Raven, “Manufacturers are now required to optimize for both buyers and sellers, specifically accessible on any device. This requires that CRM and B2B eCommerce establish a single solution that sells products online and manages business operations. Manufacturers insist on a shorter time to market which mandates getting an online store live rapidly and generating online sales immediately. This is only achieved with a powerful workflow engine which can digitize all seller and buyer-related business processes.”
Many industrial firms thoroughly detail the workflow, documenting the efficiency by adding complexity instructions which lay above the RFQ process. There are many reasons why manufacturers are automating the B2B eCommerce processes. The ability to enable data accuracy is paramount. Most eCommerce businesses generate an immense amount of new customer, inventory, or transactional data. When maintained by hand, these data might not get relayed when and where needed, leading to lost sales.
Manufacturing Matters Magazine provides insight and expert commentary across a range of topics, from logistics to marketing, finance to innovation, and leadership to manufacturing.
About TR Cutler, Inc.
Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler is celebrating the 22-year anniversary of the Manufacturing Media Consortium.
During COVID-19 Cutler is advising manufacturers, industrial leaders, supply chain professionals, and C-level executives how to best navigate 2021 and beyond.
Cutler has authored more than 8,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals. Cutler is the most published freelance industrial journalist worldwide, and more than 4800 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.
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