Ayurvedic Products are personal care and healthcare products which are used for medicinal healing purposes. Increasing health and beauty concerns and high demand of skin care products by consumers’ have a significant impact on this market. Manufacturer’s high focus on the product innovations has resulted in wide range product offerings with better formulation attracting wider audience. Manufacturers are focusing on developing unique formulations and adding it to the existing product line to enhance the value of their product range.
Technological strides and a keen focus on R & D have supported in fueling up the market share of Ayurvedic health care products in the global market. Players emphasize on launching unique products to suffice the trending demand from the consumers’ side which has also led to increased sale of the product. Increasing population of women adopting natural and minimal makeup trends have been increasing the sale of Ayurvedic Products globally.
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Ayurvedic Products Market – Key Findings
Market share of vegan Ayurvedic Products is found to be growing at a higher rate during the forecast period owing to rising population of vegan consumers
Top exporters of Ayurvedic Products include the India, U.S., France, Germany and U.K.
Ayurvedic Products Market – Key Players
Some of the key players profiled in the Global Ayurvedic Products Market are Dabur India Ltd. (India), The Himalaya Drug Company (India), Natreon Inc (U.S.), Patanjali Ayurved Limited (India), Basic Ayurveda (India), Herbal Hills (India), Planet Ayurveda (India).
Ayurvedic Products Market – Segments
Ayurvedic Products has been segmented on the basis of product-type, which comprises personal care, healthcare and others. Healthcare products is found to hold a major share due to high consumer’s preference.
Ayurvedic Products has been segmented on the basis of specialty attributes, which comprises organic, vegan, GMO-free, and others. Organic Ayurvedic products holds a major share.
Ayurvedic Products has been segmented on the basis of the distribution channel, which comprises supermarket/hypermarket, specialty stores, drug-stores, convenience stores, e-commerce, and others. Sale through drug-stores is growing with a higher growth rate however, supermarket/hypermarket holds a major share among the various distribution channels of Ayurvedic products.
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Ayurvedic Products Market – Regional Analysis
The Global Ayurvedic Products Market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Asia Pacific accounts for the major market share followed by North America. High demand for herbal and natural healthcare products is influencing the high production volume of Ayurvedic Products in the country is projected to generate a high revenue during the given forecast period. Furthermore, urbanization will support the sale of Ayurvedic products in Asia Pacific region during the forecast period. The Major importers of Ayurvedic Products include the U.S., China, France, Germany and Canada.
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