The anti-counterfeit packaging market is growing rapidly in accordance with the growth in the end-use sector of the packaging market, globally. Factors such as increasing awareness of anti-counterfeiting solutions in the pharmaceutical & healthcare sector and growing demand for packed food & beverage products have largely contributed to the growth of the anti-counterfeit packaging market. The anti-counterfeit packaging market is classified on the basis of technology, end-use sector, and region. It has experienced continuous progress with regard to technological advances and innovations in the packaging industry coupled with growing counterfeiting activities around the world. According to MarketsandMarkets, the global market for anti-counterfeit packaging, in terms of value, is projected to reach USD 188.2 billion by 2025, at a CAGR of 12.09%.
Asia Pacific, with emerging economies such as China and India, is expected to drive the anti-counterfeit packaging market. China is projected to account for the largest market share and dominate the Asia-Pacific anti-counterfeit packaging market in 2020. The growing pharmaceutical & healthcare and food & beverage industries are likely to drive the demand for anti-counterfeit packaging solutions in China. In addition to this, the country’s large consumer base, overall positive economic environment, and increase in manufacturing activities will drive demand in the packaging industry.
The anti-counterfeit packaging market has been dominated by large players, such as the Avery Dennison Corporation (US), CCL Industries Inc. (Canada), 3M Company (US), DuPont (US), and Zebra Technologies Corporation (US). The other players in the market are SICPA Holding SA (Switzerland), AlpVision S.A (Switzerland), Applied DNA Sciences Inc. (US), Savi Technology, Inc. (US), and Authentix, Inc. (US). These players have adopted various growth strategies, such as expansions, investments, new product developments, and acquisitions, to increase their market shares and enhance their product portfolios.
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Avery Dennison Corporation (US) held the leading position in the global anti-counterfeit packaging market in 2018. The company has maintained its leadership position through its strong distribution network cross Asia Pacific, Europe, the Americas, and emerging markets. Avery Dennison Corporation is among the leading manufacturers of anti-counterfeit packaging for many of the markets it serves. It has adopted new product launches as its key strategy to capture the market. In March 2020, Avery Dennison announced an investment of USD 35 million in the coating technology in order to expand its Fasson Roll North America
Pressure-sensitive base materials operation in Greenfield, Indiana. This initiative is expected to significantly expand the production capacity of Fasson-brand paper and film label materials in the US.
CCL Industries Inc. (Canada) is a global provider of innovative and sustainable packaging solutions for a better, safer, and healthier lifestyle. The company innovates and offers anti-counterfeit packaging solutions for various applications. CCL Industries adopted acquisitions to gain a competitive advantage in the market. In March 2020, CCL Industries Inc. acquired Flexpol Sp. Z.o.o. (Flexpol), which currently trades as Innovia Poland. This acquisition is expected to enhance the existing capabilities of the company to serve the label industry in the European region. It helped CCL Industries to expand its geographical reach, for seizing new projects, strengthen its product & service portfolio, and cater to the untapped markets.
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