The automotive films market is expected to grow at a CAGR of 5.7% to reach USD 9.7 billion by 2028 from USD 7.4 billion in 2023. The market growth is driven by several factors, including the significant demand from automotive industry. The report highlights key elements of the market, including its automotive films market size, emerging trends, growth drivers, challenges, competitive landscape, and future growth potential. The Automotive films market is driven by the increasing demand for mobile advertising and the need to provide protection to passengers from the harmful sun radiation. These films protect the interior of the vehicle from fading and deterioration caused by UV radiation and heat and prevent the glass from shattering during accidents.
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“Automotive window film is projected to be the largest films type of automotive films, in terms of value, during the forecast period.”
Automotive window films are the most used film type of automotive films. Automotive window films are thin, transparent coatings applied to the windows of vehicles. They help to block heat and harmful UV rays, improve privacy, reduce glare, and enhance the vehicle’s appearance. These films enhance passengers’ comfort, protect interiors from fading, and increase safety by holding shattered glass together in accidents.
“Exterior is projected to be the largest application of the automotive films, in terms of value.”
Automotive films are widely used in exterior parts due to their protective properties, durability, and aesthetic benefits. These films are designed to withstand environmental elements, such as sunlight, road debris, and rain, providing a layer of protection to the vehicle’s exterior. They also enhance the vehicle’s appearance by adding color, gloss, or texture to the paint or bodywork. These films offer self-healing properties to repair minor scratches and imperfections and help prolong the exterior’s lifespan.
“North America captures the largest share in the automotive films market during the forecast period, in terms of value.”
The North America region is a significant market for automotive films, driven by rising automotive production, rapid urbanization, and climate conditions. With its large population, expanding industrial base, and rising consumer demand, the region represents a substantial market for automotive films. The market is expected to continue growing due to infrastructure projects, urbanization, and industrialization across countries in the region.
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Automotive Films Companies
The key global players in the automotive films market, such as 3M (US), Saint-Gobain (France), Eastman Chemical Company (US), Avery Dennison (US), LINTEC Corporation (Japan), Ergis S.A. (Poland), Johnson Window Films (US), Hexis S.A. (France), Nexfil Co., Ltd. (South Korea), Toray industries, Inc. (Japan), and XPEL, Inc. (US) have a strong foothold in their respective regions and are exploring geographic diversification options to expand their businesses. They are focusing on increasing their market shares through new product launches and expansions.
3M
3M was founded in 1929 and is headquartered in Maplewood, United States. It has a rich history of over a century and has established itself as one of the largest producers of automotive films globally. 3M operates through four business segments, including Safety and industrial, Transportation and electronics, Health Care, and Consumer. The Transportation and electronics segment is particularly relevant to the automotive films market. Within this segment, 3M offers a comprehensive portfolio of automotive films and related products. Its expansive reach allows it to serve customers globally, spanning North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. With its wide range of automotive films products and global infrastructure, 3M is well-positioned to meet the needs of customers in the automotive films market.
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Saint Gobain
Saint-Gobain is a French multinational corporation, headquartered in Courbevoie, France. The company designs, manufactures, and distributes materials and services for the construction and industrial markets. It offers automotive window films and paint protection films for automotive market. Saint-Gobain operates in a wide range of industries such as construction, automotive, manufacturing, and aerospace. The Group is organized into five reporting units: four regional businesses including Northern Europe, Southern Europe, Middle East & Africa, Americas, Asia Pacific, and a global high-performance solutions unit. The company provides automotive films under the brand Solar Gard. It offers automotive films under the high-performance business unit. The company has operations in Asia, Americas, Europe, and the Middle East & Africa. It has manufacturing facilities in 75 countries.
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