Automatic content recognition (ACR) is viewed as a unique technology and is primarily used in media applications. The global market for ACR is set to register a strong growth over the next couple of years. The market is currently valued at over USD 1000 Mn and this figure is expected to grow to USD 4,507.2 Mn by the year 2023.
Electronic goods such as smartphones, tablets and televisions are being integrated with content recognition features where ACR plays an important role. ACR allows applications to identify a content element within a close distance. Advances in watermark technology and fingerprinting technology have made ACR more efficient, making it capable of facilitating seamless interlinking of applications, content, devices, and viewers. ACR is likely to find tremendous opportunities in next-generation interactive applications. Many of the companies specializing in display and TV technology are aiming to leverage ACR features in order to create ACR-driven viewing experiences.
Audience measurement metrics are key to discerning the success of campaigns. To this regard, PlaceIQ and Alphonso have partnered in 2019 to gain consumer location with respect to his/her viewing patterns. This can be used to link store visits with TV Ads and provide companies with data for placing targeted Ads. It relies on ACR for providing data which can give way to smarter media planning strategies.
Smart TVs have gained prominence owing to their high-quality display of content coupled with their collaboration with over-the-top (OTT) platforms. The inclination of consumers towards premium content has led to companies investing in gaining their viewing patterns. In 2018, Tubi TV, a U.S. streaming TV series provider teamed with Samba TV, a content recommendation engine, to gain insights through new measurement methods. The data can be used to transform viewing technologies of set-top boxes and furnish new data to OTT platforms.
Asia Pacific is expected to showcase the fastest growth over the assessment period due to numerous opportunities in China and India. This can be attributed to the large demographic in these countries which respond to Ads as well as adopt the latest technology rapidly.
North America is projected to reign supreme in the automatic content recognition market owing to attaining first advantage in adopting latest technologies. Its high generation of revenue can be credited to the U.S. which had a valuation of USD 248.1 million in 2017.
Europe is touted to generate high earnings due to the tie-up between smart TV manufacturers and advertisers by incorporating ACR to earn revenue based on promotions and sponsors.
Prime players include Microsoft Corporation, Beatgrid Media B.V., Shazam Entertainment Ltd., Audible Magic Corporation, Enswers, Inc., Clarifai Inc., ACR Cloud, Arcsoft, Inc., Digimarc Corporation, and others.
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