The size of the global automated breach and attack simulation market is expected to increase at a Compound Annual Growth Rate (CAGR) of 27.0% from USD 729.2 million in 2024 to USD 2,405.4 million by 2029. A number of factors influence the market for automated breach and attack simulations. The primary driver of the automated breach and attack simulation market’s growth is the complexity of security threats. Organizations are investing more in security as they speed up their digital business initiatives. As digital operations grow, so do the vulnerabilities and security problems associated with more applications-based solutions. Therefore, systems for simulating breaches and attacks have become essential for properly recognizing and managing these threats.
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The need to conduct continuous security validation and digital transformation initiatives drives growth in the Automated Breach and Attack Simulation Market. Security audits equip organizations to proactively detect vulnerabilities during the development cycle, enhancing resilience. As these breach and attack simulation tools simulate advanced cyberattacks and validate based on real-time, this process is streamlined, reducing risk.
With the rising tide of digital transformation entering the healthcare and financial sectors, ever-increasing deployments of breach and attack simulation tools would be required with growing cybersecurity risks from an insider threat and compliance. Organizations like Cleveland Clinic, JPMorgan Chase, and Siemens implement breach and attack simulation to protect sensitive information and maintain compliance, thus emphasizing breach and attack simulation solutions in the wake of evolving cyber threats.
By Offering, the Platform & Tools segment will account for the highest market size.
By offering segment, the largest share is captured by the platform and tools segment. The comprehensive security assessments offer continued monitoring capabilities and seamless integration with existing security frameworks, enabling higher investment in cybersecurity and increasing threats, which will surely increase the adoption of these tools. AttackIQ, Cymulate, and Rapid7 have the most advanced continuous testing and threat management solutions among the big players. The North American region heads the fray with massive investments in R&D in this segment, and the telecom sector is increasingly turning towards the breach and attack simulation platforms to lock away sensitive data.
By Services, the Managed Services segment will grow at the highest CAGR during the forecast period.
The managed services segment is expected to grow fastest in the Automated Breach and Attack Simulation Market because more companies are turning towards managed security services for inexpensive security solutions. MSPs provide constant security validation across diverse environments using the breach and attack simulation tools, helping to bridge an inadequate supply of skilled cybersecurity professionals and enabling organizations, such as SMEs, to scale and strengthen their defenses. To that end, compliance requirements further fuel the adoption of MSPs. Asia Pacific will rapidly grow due to digitalization and the rapid growth of SMEs. North America will remain an important market, as there has been substantial investment in advanced cybersecurity technologies through research and development.
By Region, Europe will grow at the highest CAGR during the forecast period.
Demand for solid cybersecurity measures is driving the growth of the Automated Breach and Attack Simulation Market in Europe. Regulation from the GDPR boosts this growth. France, one of Europe’s largest data center suppliers, with over 2,200 cases of cyberattacks per day globally, has gained increased neutral data centers, boosting the need for breach and attack simulation solutions. breach and attack simulation tools have mainly been integrated with AI and machine learning to enhance functionalities. Due to this increase in functionality, Darktrace’s “Heal AI” platform was thus able to identify threats in real time. Telecom companies also aggressively use breach and attack simulation to defend the complex infrastructures used by companies such as SecurityGen ACE-based platforms.
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Unique Features in the Automated Breach and Attack Simulation Market
BAS platforms run safe, automated attack scenarios on a scheduled or always-on basis—validating controls continuously instead of relying on point-in-time pen tests. This gives security teams a live view of control efficacy as configurations, threats, and environments change.
Simulations are mapped to ATT&CK tactics, techniques, and procedures (TTPs), letting teams test real adversary behaviors end-to-end. This alignment helps identify exact technique gaps and communicate findings in a common, industry-standard language.
Unlike traditional red teaming that may require isolated labs, BAS safely emulates attacks in production-like conditions without disrupting business operations. It uses non-destructive payloads and guardrails to validate detection and blocking without risking outages.
Modern BAS spans email, endpoint, identity, network, web, cloud, containers, and SaaS layers. This breadth exposes cross-domain blind spots.
BAS tools quantify risk, rank exposures by business impact, and generate step-by-step, control-specific fixes. This turns findings into action, shortening mean time to remediation and improving accountability.
Major Highlights of the Automated Breach and Attack Simulation Market
The BAS market is expanding rapidly as organizations shift from periodic penetration tests to continuous, automated security control validation. Rising cyber threats, the adoption of zero trust models, and the need for real-time security assurance are key drivers fueling market demand.
Vendors are enhancing BAS platforms with updated threat intelligence feeds and mapping simulations to the MITRE ATT&CK framework. This enables security teams to test against the latest adversary techniques and prioritize remediation for the most relevant threats.
With enterprises moving to hybrid, multi-cloud, and SaaS-based infrastructures, BAS solutions are increasingly designed to test security controls in cloud-native, containerized, and identity-driven environments alongside traditional on-premises assets.
Modern BAS tools integrate tightly with SIEM, SOAR, ticketing, and endpoint security systems. This allows automated retesting after fixes, real-time detection validation, and streamlined incident response workflows without manual coordination.
Organizations are leveraging BAS to provide verifiable evidence of security control effectiveness for audits and regulatory requirements. Its ability to generate repeatable, non-disruptive test results supports compliance with standards like PCI DSS, ISO 27001, and NIST.
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Top Companies in the Automated Breach and Attack Simulation Market
The major players in the Automated Breach and Attack Simulation Market with a significant global presence are Cymulate (US), AttackIQ (US), XM Cyber (Israel), SafeBreach (US), Picus Security (US), Qualys (US), Rapid7 (US), IBM (US), Fortinet (US), Mandiant (US), Keysight Technologies (US), Aujas (US), Cytomate (Qatar), ReliaQuest (US), Detectify (Sweden), Scythe (US), BreachLock (US), CyCognito (US), Skybox Security (US), Aquila I (India), ImmuniWeb (Switzerland), ThreatGen (US), Strobes Security (US), NopSec (US), SimSpace (US), PurpleBox (US), and Kroll (US);. The market players have adopted various strategies, such as developing advanced products, partnerships, contracts, expansions, and acquisitions, to strengthen their position in the authentication and brand protection market. The organic and inorganic strategies have helped the market players expand globally by providing breach and attack simulation solutions.
CYMULATE
Cymulate is a cyber security company specializing in Breach and Attack Simulation and Security Posture Management. Cymulate’s platform includes Continuous Automated Red Teaming (CART), Attack Surface Management (ASM), and Enterprise Architecture (EA), which help organizations detect vulnerabilities and optimize their defenses. Updates focus on cloud security, including validating AWS, Azure, or GCP environment controls. In addition, Cymulate announced a new Exposure Analytics solution for more advanced cyber resilience management. The company partnered with TruVisor to further expand its operations in Southeast Asia and acquired Series D funding for USD 70 million to power growth and innovation worldwide. Cymulate has adopted vertical and horizontal integration strategies to strengthen its capabilities and widen its customer base.
QUALYS
Qualys is one of the leaders in cloud-based security and compliance solutions. The company has over 10,000 customers worldwide. Its Enterprise TruRisk Platform provides real-time IT, OT, and cloud environment risk assessment. In breach and attack simulation, Qualys uses the MITRE ATT&CK framework for realistic attack simulations that help improve Red and Blue Teams’ defense. Recent additions include CyberSecurity Asset Management 2.0 with External Attack Surface Management (EASM), which allows the organization to discover vulnerable internet-facing attacks proactively. Qualys also acquired Blue Hexagon, which enriches the Qualys platform with real-time detection of exploits and AI-driven threat intelligence. Qualys, through acquisitions, strengthens vertical integration with horizontal partnerships, thus adding depth to its security capabilities and expanding its global coverage.
AttackIQ (US)
AttackIQ is a leading provider in the Automated Breach and Attack Simulation (BAS) market, offering a robust platform that enables organizations to continuously test, measure, and improve their security defenses. Its solutions focus on identifying vulnerabilities and validating the effectiveness of security controls through automated testing aligned with frameworks like MITRE ATT&CK.
SafeBreach (US)
SafeBreach specializes in BAS solutions that simulate real-world attack scenarios to identify security gaps across an organization’s IT infrastructure. Its platform provides actionable insights to strengthen defenses, ensuring continuous security posture improvement and compliance with regulatory requirements.
Picus Security (US)
Picus Security offers an innovative BAS platform that empowers organizations to proactively identify and remediate security vulnerabilities. By simulating attack techniques and providing mitigation guidance, Picus enables businesses to enhance their security posture and protect against evolving cyber threats.
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