Atlatl Leaders Address Importance of Digital Tools to Drive Sales in Manufacturing

In the dynamic YouTube video series, Open Mic: Manufacturing Industry Conversations, Marc Murphy, CEO of Atlatl Software is joined by Chris Beaudin Director of Marketing. In this part two episode, the two leaders talked about how organizations are focusing on getting the right tools in place to drive sales. To view the video, go to:

Murphy noted, “The customer journey is changing quite significantly with the rise of digital presence and digital tools; customers are spending more and more time doing their own research and exploring companies on their own well ahead of engaging a sales rep.”

Beaudin shared, “Sixty to seventy percent of the sales process happens before the customer even talks to a sales rep. So, it’s about getting your digital environment set, so the customer can have that self-discovery; so that when they get in front of a salesperson, they can have an educated conversation and feel empowered, feel knowledgeable, and work through that sales process and enjoy that buying experience rather than being sold to.”

Industry 4.0 continues to be recognized as the next industrial revolution and explanation for the massive digital transformation of manufacturing and factory environments. To date, this movement has largely focused on the automation of shop floor systems and support applications of additive manufacturing, 3D printing, and sensor analytics.

Atlatl Software is exhibiting at ProMat 2019 from April 8-11 in Chicago, IL at Booth S3968. Additionally, they are offering an educational seminar offered twice titled, “Sales: The Best Play in Your Digital Transformation Playbook.” The seminars are on April 8 at 12:00 pm in Theater C and on April 11 at 12:00 pm in Theater E.

About Atlatl Software:

Charleston, SC-based, Atlatl Software ( is changing the way manufacturers and distributors sell. The suite of sales applications is empowering the highest performing companies to sell faster, more efficiently, and increase revenue.

  • Quickly create 2D, 3D, and augmented reality configurations based on specific engineering rules.
  • Increases speed and accuracy of configuration and quoting process.
  • Produce dynamic sales approval drawings of products as they are configured.
  • Instantly generate professional quotes with dynamic pricing.
  • Efficiently manage the sales pipeline from lead to close, all on a mobile device.
  • Digitally share pricing information and receive pipeline data from the distribution network.

Follow Atlatl Software on Twitter @Atlatlsoftware

Media Contact
Company Name: ATLATL Software
Contact Person: Chris Beaudin
Email: Send Email
Phone: (540) 335-1801
Address:658 King St
City: Charleston
State: SC
Country: United States